How healthy is your Klaviyo account?
Jordan Gordon walks through the 12-point inspection he uses to assess Klaviyo accounts in 10 to 15 minutes. The inspection covers revenue, clicks, audience growth, campaign frequency, send volume, and flows, with a second check for every metric that can be distorted by attribution settings, privacy opens, or bot clicks.
You’ll learn how to:
• Compare Shopify revenue growth with Klaviyo revenue growth
• Check whether Klaviyo’s attributed revenue is trustworthy
• Compare Shopify sessions with unique email and SMS clicks
• use Gmail performance to spot reporting or inboxing problems
• Measure list growth without Apple Privacy Opens inflating the audience
• Audit campaign frequency, headlines, and design quality
• Evaluate your campaign-to-flow revenue split
• Use your first welcome email as an account-wide health check
Need help generating more revenue from your existing traffic and customers? Visit
CHAPTERS:
00:00 Why email and CRO are the fastest revenue opportunities
00:29 The 12-point Klaviyo inspection
01:24 Introduction
02:23 How the inspection works
02:52 Revenue growth and attribution settings
05:49 Unique clicks and Shopify sessions
07:45 Checking Gmail performance
11:11 Measuring list and audience health
14:05 Forms, subscribers, and unsubscribes
16:02 Campaign frequency and creative quality
18:01 Send volume and campaign open rates
20:24 Flow revenue and welcome email health
21:54 The complete 12-point recap
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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