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In this episode of the DTC Podcast, we sit down with Jeremy Foreshew from Talkable to explore how brands can leverage referral marketing to drive sustainable growth.
Key Insights:
The Decline of Traditional Advertising: Challenges with rising digital ad costs and the shift towards owned channels.
Referral Marketing Mechanics: Understanding the components of a successful referral program.
Innovations in Referral Sharing: Introducing Talkable Wallet for seamless mobile referrals.
Case Studies: Real-world examples of brands achieving significant CAC reductions.
Strategic Implementation: Best practices for timing, segmentation, and offer structuring.
Takeaways:
Referral marketing can dramatically lower acquisition costs.
Personalized and timely referral offers enhance customer engagement.
Innovative tools like Talkable Wallet make sharing effortless and effective.
If you’re a DTC brand looking to build effective referral programs that reduce acquisition costs, enhance customer loyalty, and simplify the referral process to drive sustainable growth, this episode is a must listen.
Turn your existing customers into a high-performance revenue channel. Get connected with a Talkable referral expert at www.talkable.com
Timestamps
00:00 - Why referral marketing reduces risk and boosts ROI
02:00 - The problem with paid acquisition in today’s ad landscape
04:00 - How referral loops drive compounding customer growth
06:00 - $500M in revenue from one Talkable client case study
08:00 - The Talkable Wallet and how it solves real-world sharing
10:00 - Crafting irresistible offers that drive actual referrals
12:00 - How white-glove service removes the need for internal headcount
14:00 - Identifying the “moments of delight” for peak referral success
17:00 - Referral marketing mistakes: set-it-and-forget-it, generic offers
20:00 - Creative placement ideas: packaging, QR codes, yard signs
22:00 - Viral loops and LTV: why referrals outperform paid ads
24:00 - Framing referral marketing to get CFO and CEO buy-in
Hashtags
#referralmarketing
#customeracquisition
#dtcpodcast
#talkable
#ecommercemarketing
#brandgrowth
#retentionmarketing
#d2cbrands
#lifetimevalue
#performancebranding
#ownedmedia
#viralgrowth
#marketingstrategy
#emailmarketing
#customerloyalty
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