Subscribe to DTC Newsletter -

Hello and welcome to the DTC Podcast. Today, we're excited to have Kirsten and Austin from minisocial. Minisocial has been a remarkable partner for DTC almost since our inception, helping brands harness the power of user-generated content (UGC) and micro-influencer campaigns. In this episode, we dive deep into the evolution of UGC, the strategy behind high-volume influencer campaigns, and the dual benefits of awareness and content repurposing.

Key Takeaways:

Evolution of UGC: Understanding how user-generated content has transformed over the years and its enduring relevance.

High-Volume Campaigns: Learn why launching with dozens or even hundreds of micro-influencers can provide a significant boost to your brand.

Content Repurposing: Discover strategies for effectively repurposing UGC across various marketing channels to maximize ROI.

Tune in to hear how Kirsten and Austin are pioneering new ways to leverage UGC and micro-influencers for sustainable brand growth.


00:00 - Introduction to Minisocial and Influencer Campaigns

02:45 - The Evolution of UGC and Its Impact on Brands

05:30 - Minisocial's Journey: From Marketing Agency to Influencer Platform

08:00 - Running High Volume Micro-Influencer Campaigns

11:00 - The Role of TikTok Shops in Modern E-Commerce

13:30 - Trends in the DTC Space: Personal Care and CPG Innovations

16:00 - Leveraging AI for Efficient Influencer Campaign Briefs

19:00 - Authenticity in Influencer Marketing and UGC

22:00 - Tips for Maximizing UGC and Micro-Influencer Campaigns

25:30 - The Future of UGC: From Small Screens to Big Screens

28:00 - Conclusion and Special Offers for DTC Podcast Listeners


#InfluencerMarketing #UGC #MicroInfluencers #DTC #Minisocial #TikTokMarketing #AIinMarketing #ContentCreation #DigitalMarketing #BrandGrowth #MarketingTrends #DTCPodcast

Subscribe to DTC Newsletter -

Advertise on DTC -

Work with Pilothouse -

Follow us on Instagram & Twitter - @dtcnewsletter

Podcast Episodes

/*ratethispodcast embed script*/