Amazon's "Buy it with Prime" Comes To Shopify, New Amazon Video Ads, And An Alarming FTC Ruling On Variations And Their Reviews (AKNF)

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It's All Killer No Filler, the DTC Podcast and today we're catching up on Amazon with Rob and Clifford from Pilothouse Amazon

Work with Rob, Clifford, and Pilothouse's Amazon division ➝ https://Pilothouse.co/amazon

We discuss:

• Buy it with Prime checkout options appear on Shopify (the cost/benefit analysis)

• New Sponsored Brand video ad units show incredible promise (backed by real data)

• Nature's Promise gets hit with a lawsuit about "deceptive practices" that Amazon by default encourages (and what this means for your listings)

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