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Hello and welcome to All Killer No Filler. Today's episode topic came from Pilothouse senior media buyer Grayson's observation that many advertisers in the space are still using Facebook Ads on platform metrics as their primary source of truth.

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This podcast covers:

  • Why so many advertisers lean heavily on FB's on platform metrics
  • What to use instead
  • Why it still takes a human, and at least 5 tabs to have a clean sense of what's happing
  • How to Geo-Test your on-platform results
  • What third party tracking software tools we've tested and what the results are.

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