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Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting all soft and gooey with Joel Twyman, co-founder of TheMarshmallow.co

Having experienced moderate growth in Australia throughout 2020 and 2021, Joel started dabbling with TikTok organic posts in late 2021. It took him three videos to go viral for the first time and have to date gathered over 100million video views on their content, and grown over 2000% in sales.

https://themarshmallow.co

CPG brands take note, this is your clarion call to start making content, showing how the sausage is made

Listen to this podcast to hear the whole sticky story including:

  • The exact TikTok formats driving millions of views and thousands of sales
  • How to get over 100K viewers on your lives
  • How to turn trolls into gold
  • Why every CPG brand should experiment with slapping the marshmallow


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