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DTC803: TikTok’s New Brand Suitability Features
Tiktok introduces two new brand suitability features like video exclusion and profile feed exclusion so brands have more control over ad placements.
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Ep 503: Inside Shein’s $30B Fashion Empire: AI, Influencers, and On-Demand
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Learn how lofi ad content on Meta is more affordable and converts better plus how brands can create lofi content that connects with their audience.
Sponsored By Syncly
October 3, 2024
TikTok launches a new feature called search ad campaigns that gives brands more control over their ad messaging and placements to maximize impact.
Sponsored By Eko
October 2, 2024
A look at how Goldbelly’s AI chatbot improves customers' search experience and allows them to discover products suited to their particular needs.
October 1, 2024
Meta shares their holiday ad checklist to help advertisers optimize their ad account and set themselves up for success in Q4!
Sponsored By Walmart
September 30, 2024
A look at the rise and fall of Tupperware and why it's a cautionary tale for brands that fail to differentiate and adapt to changing consumer needs.
Sponsored By Chargeflow
September 27, 2024
How Toronto-based jewelry brand Vitaly brings in over a million dollars in sales per month by working with affiliates and creators to monetize UGC.
Sponsored By Klaviyo
September 26, 2024
Meta makes five ad options updates, including improving their Reminder ads and targeting tourists so advertisers can sleigh their Q4 holiday sales.
Sponsored By Roku
September 25, 2024
We analyze how Life on Film’s clever TikTok content strategy uses UGC to sell disposable cameras and create an emotional bond with its audience.
September 24, 2024
We analyze how MrBeast’s Lunchly website differentiates its better-for-you lunch product from its competitors and connects with its audience.
September 23, 2024
We explain how cashmere brand NAADAM's campaign emphasizes the quality of their product through softness as a differentiating point for customers.
September 20, 2024
Here’s the ultimate CRO checklist for Q4 so you can get your ecommerce site ready and optimized before BFCM and be successful during Cyber Week.
September 19, 2024
Google Analytics rolls out six new updates which includes a new Transactions Report for ecommerce brands to see their order and revenue data.
September 18, 2024
How Walmart Fulfillment Services helped Dude Wipes with their shipment issues, allowing them to scale quickly while ensuring customer satisfaction.
Sponsored By Omnisend
September 17, 2024
We share how advertisers can use this proven three-phase ad testing methodology to get the most out of their Q4 campaigns and increase conversions.
Sponsored By Motion
September 16, 2024
AI chatbots, like those from iAdvize, help Payne Glasses boost conversion rates and improve customer service by handling inquiries efficiently and providing valuable insights.
September 13, 2024
Types of site pop-ups that allow ecommerce sites to gather customer feedback and push visitors to purchase or subscribe to your email list.
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