DTC Newsletter - All Issues

Mon

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September 9, 2024

DTC641: Google Merchant Center’s Latest Updates

We recap three new updates in Google Merchant Center which include a product trend insights report and AI-generated summaries and custom reports.

DTC640: Calvin Klein’s Jeremy Allen White Ad

We discuss how Calvin Klein leveraged The Bear star Jeremy Allen White to create a viral ad campaign that translated into a 30% increase in sales.

DTC639: Fenty Beauty’s Shopify Apps Tech Stack

We take a look at Fenty Beauty’s tech stack and plugins they use to lower their cart abandonment rate and motivate customers to spend more.

DTC638: Warby Parker’s Billion Dollar Rise

How eyewear brand Warby Parker positioned themselves in a competitive market and tactics they used to deliver a stellar customer service experience.

DTC637: How Brands Leverage Personalization To Work That Gifting Angle

We analyze how ecommerce brands offering personalized experiences like monogramming work the gifting angle while increasing customer satisfaction.

Mon

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September 2, 2024

DTC636: Holiday Shopping Predictions 2024

Salesforce shares holiday shopping predictions for 2024 and how consumers will shop for the best discounts due to uncertainty around rising prices.

Fri

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August 30, 2024

DTC635: Are There Holes in Your Bucket?

Three common leaky bucket culprits for ecommerce brands that prevent online ads from converting and how to fix them so you are set up for success.

Thu

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August 29, 2024

DTC634: DEUX’S Competitor Comparison Chart

How DEUX’S competitor comparison chart makes it easier for online customers to understand how their product differs from others in the market.

DTC633: Why Coachtopia Is So Popular With Gen Z

Why Coachtopia’s circular fashion mission is a hit with Gen Z consumers and how they promote community building, sustainability and transparency.

DTC632: Solo Stove x Snoop Dogg Collaboration

Solo Stove doubles down on their Snoop Dogg partnership with a new blunt marketing campaign and limited edition Solo x Snoop firepit product.

Mon

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August 26, 2024

DTC631: How Big Brands Are Leveraging TikTok Shops

A look at TikTok Shops first year highlights and how brands have leveraged the platform to connect with younger consumers and increase sales.

DTC630: Oren Shauble on Brand Storytelling

Oren Shauble shares how brands can leverage storytelling and scale their marketing efforts to stay relevant in the rapidly evolving digital landscape.

Thu

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August 22, 2024

DTC629: Undergoing a Rebrand: Five Tips for Success

We share five important tips on how to rebrand your online business successfully and why brand owners should avoid doing this during the Q4 period.

DTC628: How To Rank Your Ecommerce Site Higher For Voice Searches

We explain how ecommerce sites can rank more highly for customers using voice search by using this simple SEO hack for their blog or FAQ page.

DTC627: Beats By Dre’s Viral Kim Vs. Jim Ad Campaign

Learn how Beats by Dre’s viral ad campaign Kim vs. Jim leverages Kim Kardashian and late-night host Jimmy Fallon's huge following for max reach.

DTC626: Five Common Call To Action Mistakes To Avoid

We look at five common call-to-action mistakes brands make on their website and offer tips on how to dummy proof CTAs to improve conversions.

Content

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