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Good morning,
Here’s what you’ll find in today’s DTC:
💡 Retention Playbook from Lomi & Pela Case
Matt Bertulli’s strategy to keep customers engaged.
💰 Touchland’s Secret to Record Sales
A look inside their tech stack.
😱 Slow Product Sales? Read This.
A key reminder to shift your perspective.
You’re reading this newsletter along with new subscribers from: Cheetah Farms, Telementum, and Rhyze Mushrooms. 👋
Level up with this 2025 ad creative cheat sheet. 🚀
Motion, the creative analytics and research platform used by brands like HexClad, Vuori, True Classic, and Jones Road Beauty, put in the research to answer this vital question: What really makes Meta ads work in 2025?
To bring you the insights you need to succeed, they:
The results? Groundbreaking.
Get ready to discover the 7 most important ad creative trends for 2025 and much more in this game-changing report.
These insights aren’t just predictions—they’re what top advertisers are already doing to win. 👇
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🔎 The People’s Bid For TikTok Gains Momentum
Reddit co-founder Alexis Ohanian is joining a U.S. bid to purchase TikTok.
The initiative, ‘The People’s Bid for TikTok,’ which also includes investors like Kevin O’Leary, aims to give individuals and SMBs a stake in TikTok.
The app’s future in the U.S. still remains uncertain as it reaches the halfway point of its 75-day extension.
🎧 Retention Starts with the Product, Not Just Marketing
Today, we’re talking retention—not just as an email play, but as a fundamental product strategy—with Matt Bertulli, CEO of Lomi & Pela Case.
Matt explains how you can build long-term customer value in both a high-repeat, low-ticket category (phone cases) and a low-repeat, high-ticket category (home appliances).
In this podcast, we cover:
👉 You can listen to the full episode with Matt here.
🏆 Here’s How Smart DTC Brands Are Winning More, While Spending Less
The secret behind today's fastest-growing DTC brands isn't bigger budgets - it's smarter influencer partnerships. 👏
HexClad didn't become a kitchen must-have accident. They built relationships with chefs who truly loved their products. 🧑🍳
Olipop didn't disrupt the soda industry with just ads. They found creators whose followers wanted healthier options. 🥤
Successful influencer marketing follows simple rules:
But managing all this on your own? It can feel impossible.
That's exactly why SARAL exists. It gives you everything in one place: influencer discovery, relationship management, and performance tracking that shows what's working.
Find out if SARAL is right for you.
💰 Touchland’s Impressive Sales Trajectory
Touchland is a premium hand sanitizer brand that brings in nearly $3 million in monthly sales through its DTC site.
Due to its aesthetic product design and unique scents, the brand skyrocketed in popularity during the pandemic, and sales have remained strong ever since.
Touchland achieved record sales in 2023 with a 203% YoY increase despite being in a highly competitive market.
How do they continue to attract shoppers and grow sales?
Here are the Shopify apps they use for long-term growth:
1️⃣ Criteo Sales Growth Ads: Touchland uses this app to deliver relevant personalized ads and attract high-intent buyers.
Quickly launch and manage ad campaigns to reach your revenue growth goals.
2️⃣ Rebuy: This AI-powered search tool can help customers easily navigate a site, provide recommendations, and nudge customers to spend more during the checkout process.
Rebuy’s checkout progress bar includes messaging about attractive incentives.
Customers who reach the $50 threshold get a 5% discount, while orders $60 and up qualify for free shipping.
Orders over $100 unlock additional savings.
3️⃣ Swym Alerts: This tool helps merchants recover lost sales when inventory gets restocked.
Automatically notify customers via email or SMS when their favorite products are available again.
Merchants can add a ‘Notify Me’ or preorder button to product pages.
💡 Plus, an AI-powered feature suggests similar in-stock products to keep customers engaged.
Which brand should we spy on next? Reply back to the newsletter and let us know!
🌐 IN THE SOCIAL SPHERE
Steven Borrelli, founder and CEO of Cuts Clothing, shared an important lesson on X.
His apparel brand recently released a new product that didn’t have the same sales volume as his hero product on launch day.
However, after their ad strategy kicked in, the new SKU quickly became a best-seller, proving that sometimes it just takes time for customers to notice a great product.
📅 EVENTS
Shoptalk US - Shoptalk 2025 unites over 10,000 attendees from across the retail, consumer brand, and retail tech landscapes. The conference focuses on the future of retail, exploring critical trends, strategies, and insights shaping the industry.
🗓️ Mar 25-27, 📍 Las Vegas, NV 💰 Free - $3,995
Million Dollar Sellers Inspire - This conference brings together 500+ high-achieving ecommerce entrepreneurs. Speakers include successful entrepreneurs like Brez, Lee Assoulin, Matt Greene, and many more, sharing proven tactics and insights.
🗓️ Mar 24-25, 📍 Las Vegas, NV 💰 Register To Attend
⚡ QUICK HITS
📦 Is your Shopify business staying on top of tax compliance? Watch Avalara’s on-demand webinar and learn how to navigate complicated US sales taxes and the solutions available for Shopify users. Watch it for free here. *
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Have you heard our latest podcasts?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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