Good morning. While your phone blows up with last minute requests fromcustomers begging you to deliver one last parcel, take a moment to get all caught up in the world of ecom. ☕
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Bold Botanica, JE Innovations, and Planner’s Lounge. 👋
This newsletter is brought to you…
2024 is fast approaching, and we’re pretty confident that scaling your DTCbrand is near the top of your ‘to-do’ list.
The idea of scaling can be daunting, but you don’t have to go at it alone!
That’s why Pilothouse (DTC’s sister company) created Pilot Program, an exclusive brand accelerator designed to help brands kick-start their growth and unlock their full potential.
If your brand…
…Pilot Program is for you.
You might have come across Keila Shaheen’s Shadow Work Journal on your TikTok For You page in the past months. Seemingly overnight, this self-help book, full of reflective prompts and exercises, has made #shadowwork one of the most buzzworthy topics of the year.
Although it was published in 2021, it’s only recently become a surprise hit on social media, racking up numerous mentions.
📈 Here are the mind-boggling numbers:
So why is it going viral two years later?
Through the magic of TikTok Shop. As TikTok continues to push for in-app commerce, they are looking for the next big item to highlight on their platform and this journal resonates well with their audience.
TikTok Shop unites businesses with affiliates to help them accelerate word of mouth about their products and services.
Why this tactic works so well:
[Affiliate creator promoting the viral Shadow Work Journal]
To go viral in 2023, you should consider creating an affiliate strategy on a platform like TikTok Shop. This is a great way to find affiliates who are killer at making short-form video content and do the heavy lifting for you.
The results brands are getting with SARAL influencer campaigns are unreal.
Not only is it easy to get started, SARAL's intelligent search helps you find untapped influencers that aren't listed on overpriced UGC marketplaces.
If you've been thinking about building an influencer program but haven’t yet made it a priority, take this chance to start today with SARAL.
In this episode of the pod, we sit down with Dan McCormick, founder of TryCreate.co about how he created a modern creatine gummy brand and turned it into a 4 million dollar company in his first year of operation.
In this pod, Dan talks about:
👉 Listen to the full episode with Dan McCormick here.
Don’t forget to hold a post-mortem for your Q4 holiday email campaigns once you wrap up your promotions.
Take time to analyze which messages and discounts resonated with your audience and which ones missed the mark. You can apply these learnings to your next campaign.
🤑 Ka-ching! See how BlendJet added an extra $238K in sales through customer referrals using Loox. *
👀 Looking to scale advertising with streaming TV? The tvRoom Community makes Connected TV advertising accessible for any brand and app size. Get started with your stream ads today! *
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
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Please note that items in this newsletter marked with * contain sponsored content.