In this newsletter, you’ll find:
Let’s dive in: 👇
1. Making ecom magic with AR
Forget everything you know about shopping online. AR is about to change the game and revolutionize the way we purchase products from our favorite brands.
Less than 1% of brands have adopted AR technology into their marketing strategy while 92% of Gen Z consumers show interest in it! There’s no reason for your brand to be sleeping on what could be a goldmine of eager shoppers itching for something new to pique their interest.
It’s no longer just about goofy faces and trendy games – we’re talking about skyrocketing your engagement, buying confidence, and accurate product visualization.
2. Are you confident in your strategy for the remainder of the year? *
With Q4 fast-approaching, if you don’t have 100% confidence in your current agency, now is the time to make a change.
If your current agency isn’t (1) creating value through rapid iteration of winning ad creative/campaigns, (2) truly aligned to your profit goals, (3) creating a plan to maximize profits in Q4, then it’s time to consider exploring your options.
Take it from Elliot Roazen from Unilever, don't accept any old average agency. Make sure your partner's goals are as big as yours.
Pilothouse, DTC’s sister company, has a few spots open from Q3/Q4. Chat with someone on the team now - no obligation.
3. Launch a product with style
$3M in sales in only two weeks?! That’s the sign of a successful product launch if we’ve ever seen one. Dutch company VanMoof achieved these numbers with the launch of their ebike in 2018, so why can’t your product be next?
It’s not just about throwing an announcement post on social media anymore. It’s about communicating and becoming more accessible than ever to ensure everyone gets a shot at purchasing your latest and greatest.
We break down the essential marketing strategies your brand needs to hype and sell your product so your launch day rockets your brand to new heights!
4. This new Shopify App recognizes more website visitors to reduce Meta CPA and boost Klaviyo revenue. *
iOS and ITP updates have created massive gaps in your user data, making your campaigns less profitable. Smart ID changes all of that.
By recognizing repeat visitors across multiple sessions, brands like Kinder Beauty and Felina are seeing up to 50% more email revenue and are improving Meta campaign ROAS by 30%.
5. Maximize ad performance
Feel like you’re forgetting something important as Q4 draws near? We’ve got a checklist for your Meta account that’s required reading before the BF/CM season.
We bet there’s still some work to do on your AI strategy because the tech is evolving so rapidly. The Pilothouse team brought us a checklist of five actions you can take right now to elevate your AI game.
This one is hot off the press so don’t let your competitors leave you in the dust by sleeping on this write-up.
Simplify, diversify, automate, quantify, and validate your data to make the most of Q4 and set the foundations for a successful 2024.
🌴 Amazon brings “Buy with Prime” to Shopify stores. The new integration will allow consumers to check out on their favorite Shopify websites using the convenience of Amazon Prime features.
📸 Instagram experiments with longer Reels ranging from 3-10 minutes. Users have been quick to equate the update to a revival of Meta’s previous IGTV feature that was discontinued in favor of shorter content.
📺 YouTube expands the platform’s analytics capabilities to provide side-by-side comparisons of a channel’s videos. Right-click on YouTube Studio’s Analytics to access the advanced features and tabs.
🎵 TikTok’s Effect House releases from Beta. Effect House creators are awarded an exclusive profile frame once they submit a custom effect. Custom monetization options are also available.
The fine line between making friends and attribution 😓
Have you heard our latest podcasts?
🔪 Brandon Horoho - Montana Knife Company: Three Years to 8 Figures
🎵 AKNF 332 - TikTok Ads Strategies for Q4, Unlimited Darkposting, Display Cards (never Stickers), and How Much Creative is Enough?
🤑 Kevin Liu - Simplifying E-Commerce Sales Tax with Numeral
🛏️ DTC Archive - Davie Fogarty - The Oodie: on Getting to $400 Million FAST
📧 AKNF 331 - Jogo's Retention Bootcamp - The Welcome Series (2 of 3)
💥 Ned Samuelson - Criteo: Critical Q4 Tips
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
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