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DTC836: Amazon Brand Building Tactics, Marketing To Gen X, and ChatGPT Outage
The DTC newsletter explores essential strategies for B2C brand success, emphasizing the shift from PPC to brand-building on Amazon and the importance of customer experience. It also covers topics like marketing to Gen X, U.S.-China tariff updates, and the rise in ChatGPT searches following a brief outage.
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Ep 6: Did Gen X Pledge Allegiance to Functionality and Value? | Ad-venturous
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CHAT WITH US
Lululemon’s shares fell 20% after warning tariffs will impact profits
June 6, 2025
Procter & Gamble plans to lay off 7,000 workers due to tariff uncertainty
X blocks third-parties from using its social media content to train AI
Trump reportedly plans to extend the TikTok ban for a third time
Edits is testing a teleprompter feature for creators
Klarna pilots a flexible debit card called Klarna Card with pay later mode
Microsoft introduces a free AI video generator to its Bing mobile app
Perplexity is in talks with Samsung on integrating AI tech on its phones
Meta plans to fully automate ad creation using AI by the end of 2026
The OECD shares Trump’s tariffs are slowing down the U.S. and global economy
Discord is testing a new feature that pays users for interacting with ads
TikTok unpacks the latest trends in its Summer 2025 Trends report
China says the U.S. has ‘severely violated’ their trade truce
TikTok introduces a bunch of new features for advertisers
This Week at Youtube: Voice Replies Expansion, Side-by-side Ads, and Google Lens for Shorts!
June 5, 2025
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