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DTC836: Amazon Brand Building Tactics, Marketing To Gen X, and ChatGPT Outage
The DTC newsletter explores essential strategies for B2C brand success, emphasizing the shift from PPC to brand-building on Amazon and the importance of customer experience. It also covers topics like marketing to Gen X, U.S.-China tariff updates, and the rise in ChatGPT searches following a brief outage.
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Ep 6: Did Gen X Pledge Allegiance to Functionality and Value? | Ad-venturous
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