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DTC836: Amazon Brand Building Tactics, Marketing To Gen X, and ChatGPT Outage
The DTC newsletter explores essential strategies for B2C brand success, emphasizing the shift from PPC to brand-building on Amazon and the importance of customer experience. It also covers topics like marketing to Gen X, U.S.-China tariff updates, and the rise in ChatGPT searches following a brief outage.
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Ep 6: Did Gen X Pledge Allegiance to Functionality and Value? | Ad-venturous
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Disney and Universal sue AI image generator Midjourney for copyright infringement.
June 13, 2025
Amazon doubles Prime video ads to six minutes per hour.
Rhode’s ad campaign features Harris Dickinson, its first male ambassador, and new product Glazing Mist.
Meta releases preset AI prompts users can use to edit short-form videos on their app
OpenAI strikes a surprising deal with Google to use its cloud computing infrastructure for AI
June 12, 2025
Google Ads tests 30 seconds unskippable in regular YouTube campaigns
President Trump shares that a trade deal with China is ‘done.’
Walmart introduces a new AI shopping assistant Sparky to their app
June 11, 2025
OpenAI hits $10 billion in annual recurring revenue due to ChatGPT’s growth
99minds launches a multicurrency gift card solution for Shopify
LinkedIn releases more video ad options, including First Impression ads
June 9, 2025
Gap partners with premium golf brand Malbon on a limited edition collection
Meta is in talks to invest billions of dollars into Scale AI
Chinese exports to the U.S. dropped 34.5% from last year
Brands on TikTok will now need to pay for feed views
June 6, 2025
The U.S. and China confirm they will resume trade talks in the coming days.
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