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Is Your BFCM Strategy Ready for Fraud? Protect Your Profits This Season

Ecommerce fraud surged 35% during last year’s BFCM, costing $48 billion. Learn how to protect your business with Chargeflow's fraud prevention checklist.

Google Turns 26 – From Simple Searches to AI Overviews

Google celebrates its 26th birthday, evolving from a simple search engine to an AI-driven powerhouse with hundreds of ranking factors.

How Vitaly Boosts Sales with Affiliate Marketing and Shopify Apps

Vitaly, a Toronto-based jewelry brand, uses Shopify apps like LoudCrowd, Foursixty, and Intelligems to enhance their affiliate marketing, showcase shoppable UGC, and optimize website elements for increased sales.

Google Tests Full-Width Rich Cards: Impacting Ecommerce Search CTR

Google is testing full-width rich cards at the top of search results for ecommerce queries, which could significantly impact click-through rates.

Avoid These Common BFCM Mistakes and Boost Your Sales

The Pilothouse team shares common BFCM mistakes DTC brands make, like not testing promotions early and neglecting email lists, to help you maximize holiday sales.

How KURU Footwear Achieved 51.3% YoY Growth with Klaviyo for BFCM 2023

KURU Footwear saw a 51.3% YoY revenue growth during BFCM 2023 by consolidating their email and SMS marketing with Klaviyo, leading to more effective campaigns and personalized flows.

BFCM Success: Strategies from 80K Global Brands with Klaviyo’s Toolkit

Klaviyo's BFCM toolkit offers data-backed strategies from 80K global brands, including tips on list growth, channel optimization, and handling new shoppers with templates and checklists.

Avoid Meta Ad Delays: Preparing for Peak Shopping Season

Meta Ads may experience delays due to a new ‘preparing’ status. To avoid this, Pilothouse suggests preparing ads 5-7 days in advance, especially before major shopping events like BFCM.

Celebrate These Upcoming Days and Trending Moments

Celebrate upcoming quirky holidays and trends, including National Coffee Day, World Smile Day, and a viral baby pygmy hippo that's inspiring brands to create fun, engaging campaigns.

Mastering Brand Storytelling: Insights from Niclas Bornling

This episode with Niclas Bornling explores the power of storytelling in branding, revealing how he transformed iconic outdoor brands through compelling narratives and strategic marketing.

Reach Engaged Audiences with Roku Ads Manager’s Real-Time Targeting

Roku Ads Manager offers intuitive targeting and measurement tools to launch TV campaigns, reaching highly engaged audiences with real-time results and interactive Action Ads.

Meta’s Latest Ad Updates: Target Tourists and Boost Holiday Sales

Meta has introduced new ad features, including enhanced discount promos, updated reminder ads, multiple site links, and tools to target tourists and drive in-store traffic for holiday sales.

Make Your Big Screen Debut with Roku Ads Manager

Roku Ads Manager lets you easily launch connected TV campaigns on America’s #1 streaming platform, with advanced tools to target, measure, and optimize for real-time results.

C-Suite Mastermind Magic and Holiday Growth Hacks

Last week’s C-Suite Mastermind in Victoria brought together top DTC founders to share insights, holiday sales tactics, and podcast highlights.

Feedback Is Key to Retaining Customers—Don’t Make Assumptions

Feedback is essential for long-term customer retention, helping brands avoid assumptions and better meet customer needs.