Prepare to have your perspective shifted.

Dopamine Design Takes Over as Minimalism Fades

Discover how brands are using bold colors and playful packaging in the dopamine design trend to evoke joy and boost consumer connection, from snack packaging to fashion and home decor.

Get Ready for BFCM Success with The Big Day Email and Retention Prep Webinar

Join Pilothouse’s Jordan Gordon on November 20th for a deep dive into BFCM email strategies, including list hygiene, split testing, and message frequency playbooks to maximize holiday revenue. Seats are limited—register now to secure your spot or get the recording!

Google Ads Introduces Brand Customization in PMax Campaigns

Google Ads now allows advertisers to input brand fonts, logos, and colors into Performance Max (PMax) campaigns, enabling the system to generate asset variations that align with your brand identity.

Social Sphere: Copywriting Tips, Mergers & Acquisitions, and Key Updates

Get quick copywriting improvements, stay updated on major M&A news, and secure your spot for the DTC x Pilothouse Email and Retention webinar on November 20th.

Build a Strong Meta Ad Account Foundation for Holiday Success

Optimize your Meta ad account for Q4 with Pilothouse’s foundational tips—from setting up the Conversions API to consolidating ad sets and managing catalogs for efficient, consistent performance.

Gain Competitive Insights for BFCM Like Skims, Mejuri, and Vuori

Unlock data-driven strategies with Particl's 50% off offer for new customers—track discount trends, analyze campaign performance, and learn from top-brand strategies to enhance your BFCM success.

Boost Conversions and Engagement with Wishlist Features on PDPs

Discover how wishlist integrations can elevate user experience, drive conversions, and reduce cart abandonment by building anticipation, emotional investment, and providing valuable customer data for personalized marketing.

Achieve Your Best Q4 with Proven Pilothouse Growth Strategies

Celebrate your Q4 success with Pilothouse’s expertise across Meta, Amazon, Google, and more. Don’t miss out on growth strategies that lead to impressive, measurable results—book a free call today to make it your best season yet.

Holiday Shoppers Focus on Value and Free Shipping in 2024

An eBay survey reveals value for money, free shipping, and deals as top priorities for holiday shoppers. Plus, explore wishlist strategies to reduce cart abandonment, Meta ad foundation tips, and a copywriting cheat sheet to boost engagement.

Prepare Your Email Strategy for BFCM 2024 with Expert Insights

Join Jordan Gordon, Pilothouse's Head of Email and Retention, on November 20th at 10 AM PST/1 PM ET for "The Big Day Email and Retention Prep" webinar. Gain valuable insights from early November findings, podcast highlights, and best practices in list hygiene, split testing, and optimal messaging frequencies to maximize your brand's revenue during Black Friday and Cyber Monday. Seats are limited.

Meta's Flexible Media Ads and How to Maximize BFCM Spend

Discover Meta's new Flexible Media ad option, strategies to boost video engagement, insights on BFCM budget increases, and the potential impact of ChatGPT Search on ecommerce.

Maximize Klaviyo Segments for High-Impact BFCM Campaigns

Use Klaviyo’s Meta integration to build targeted lookalikes, retarget lapsed customers, and convert holiday shoppers for a successful BFCM campaign.

ChatGPT Search's Impact on Ecommerce: Emphasis on Images Over Product Details

Marketing expert Chris Long analyzes how ChatGPT Search is highlighting ecommerce brands, focusing on visual content while often omitting detailed product information. Explore the implications of this trend on online retail strategies.

Step-by-Step Guide to Managing Meta Spend Limits for BFCM

Prepare for BFCM success with Pilothouse’s guide to managing Meta daily spend limits, credit line balances, and backup payment methods to ensure seamless ad scaling. Get ready to maximize holiday spend with proactive billing strategies.

Enter to Win $65,000 in Pilothouse Premium Consultation

Five brands will win an exclusive consultation from Pilothouse experts, including insights on conversion rates, traffic cost reduction, and balanced growth strategies for 2024. Enter by November 15th for a chance to boost your brand’s success.

Master the Art of Scroll-Stopping Video Ads

Discover six powerful tips for creating engaging, scroll-stopping videos, from crafting a strong hook to optimizing for silent viewing. Learn how to captivate audiences quickly and effectively across social media platforms.