Prepare to have your perspective shifted.

Pilothouse Wins Big, AI Summits Ahead, and Rhode Joins e.l.f. Beauty

From Pilothouse’s Rising Star award to major M&A moves and Gen Z-targeted campaigns, here’s what’s making waves in digital and social spheres.

Why Brands Are Turning to Substack to Reach Gen Z

With TikTok’s future uncertain, brands like American Eagle are using Substack to foster deeper, ad-free connections with Gen Z through long-form, curated content.

Federal Appeals Court Temporarily Reinstates Trump’s Tariffs

A federal appeals court reverses a lower court ruling, allowing Trump’s ‘Liberation Day’ tariffs to remain in place—for now.

Walmart Marketplace Offers Big Perks for New Sellers Before Summer Surge

Brands like RTIC Outdoors are thriving on Walmart—new sellers can now save up to $75K in fees and ad credits through January 2026.

How Hey Grill’s Amazon Image Makeover Boosted Conversion Potential

Pilothouse revamped Hey Grill’s listing with brighter visuals, clearer branding, and appetite appeal to turn browsers into buyers.

How To Keep Your Brand Visible in the Age of AI Search

Join experts from Scrunch AI and Skeepers to explore AI-driven search trends, UGC strategies, and future-proofing your content for discovery.

Hey Grill’s Image Upgrade, Gen Z on Substack, and Tariff Twists

Today’s DTC covers visual brand impact, Gen Z marketing shifts, a temporary tariff reinstatement, and a big win for Pilothouse.

3 Quick Fixes for Underperforming Landing Pages + Ecommerce Highlights

From diagnosing weak landing pages to AI expos and Pride campaigns, here’s what’s trending in ecommerce and digital marketing this week.

Why Good Ad Copy Still Matters (A Lot)

This week’s Ad-venturous episode explores the emotional, human power of great ad copy—and what David Abbott can still teach us today.

U.S. Court Strikes Down Trump’s Recent Tariffs, Refunds Possible

A federal court blocks tariffs imposed under the IEEPA since January, opening the door for business refunds pending appeal.

What Huda Beauty, Daily Harvest, and POPFLEX Can Teach You

Klaviyo’s “Behind the Brands” guide shares how 11 top companies tackle marketing challenges and drive growth through smarter customer relationships.

Google Launches Smart Bidding Exploration for Smarter Search Ads

Google’s new Smart Bidding Exploration feature uses AI to expand keyword reach and boost conversions—ideal for data-rich ad accounts.

Klaviyo Reveals Growth Secrets From 11 Leading Brands

A new guide shares how top brands like DKNY and Beekman 1802 overcame email challenges using proven marketing strategies.

Inside Google’s Ad Overhaul, Copy Tips, and Landing Page Fixes

Today’s edition covers Google’s Smart Bidding update, Father’s Day copywriting tips, and three ways to troubleshoot your landing page.

CeraVe Debuts ‘Sarah V’ Mascot to Cement Gen Z Relevance

The skincare brand launches a cheeky goat mascot to reinforce its GOAT status among Gen Z and energize its social media presence.

TWBERP Podcast Debunks Classic Ad Beliefs With Aves

This episode explores timeless and modern ad mantras, revealing why clarity, specificity, and authenticity still win in today’s marketing landscape.