Prepare to have your perspective shifted.

Quick Hits: Big Brand Moves, TikTok Ad Fixes, and Events to Watch

This roundup features Pilothouse’s $3M scale with Songfinch, TikTok ROAS tips, major brand news from PepsiCo and Google, plus top marketing events happening soon.

Meta’s Advantage+ Update: New Strategies for AI-Driven Ads

In the latest DTC Podcast, Pilothouse experts break down Meta’s Advantage+ changes and share strategies to boost ROAS, optimize bidding, and convert with smarter landing pages.

Google Ads Introduces Carbon Footprint Tracking for Campaigns

Advertisers can now measure the environmental impact of their campaigns with Google’s new Carbon Footprint tool, supporting its goal of net zero emissions by 2030.

Minisocial Delivers Micro-Influencer Content That Converts

Minisocial helps brands scale with licensed UGC by pairing them with micro-influencers who create engaging content for ads, socials, emails, and more.

How Set Active Turned a Production Mistake into a Viral Campaign

Set Active’s transparent and playful “BLOOPERS” campaign transformed a sizing error into a brand win, boosting affinity, authenticity, and sustainability.

Simplify Global Tax Compliance with Avalara for Shopify

Avalara’s new whitepaper shows how ecommerce brands can tackle tax complexities, adapt to omnichannel growth, and prepare for peak seasons using automation.

Today’s DTC: Viral Product Mistakes, Meta Advantage+ Tips, and TikTok Ad Fixes

Learn how Set Active flipped a production error into a win, get the latest on Meta’s Advantage+ updates, and uncover 3 key questions to improve your TikTok ad performance.

Social Highlights, Scale Wins, and Upcoming Marketing Events

This roundup covers a viral ad from Drink Oshun, Pilothouse’s $3M scale story with Songfinch, key marketing events, and major brand moves from OpenAI, HEYDUDE, and Louis Vuitton.

3 Proven Steps for a Successful DTC Brand Launch

From building pre-launch hype to creating scarcity, Pilothouse shares a repeatable strategy that helped brands like Set Active and Rhode hit seven figures at launch.

AI-Powered SMS Marketing: Insights from Postscript’s Sam Melnick

Discover how AI-driven SMS strategies are boosting revenue, personalizing engagement, and transforming DTC marketing in the latest DTC Podcast episode.

TikTok Sale Talks Stall Amid Leadership Uncertainty

With the deadline looming, TikTok's parent company ByteDance has yet to resume discussions due to unclear leadership in the Trump administration’s deal negotiations.

How to Build Customer Loyalty in Retail and Ecommerce

Acoustic’s new guide reveals how brands can use first- and zero-party data to craft personalized experiences that drive engagement, reduce cart abandonment, and boost loyalty.

Instagram’s New Edits App Set to Launch March 31

Instagram’s upcoming Edits app offers pro-level video tools, AI features, and project management—potentially boosting visibility for Reels made with it.

Syncly Social: AI-Powered Social Listening for Smarter Brand Insights

Syncly Social helps brands like LG uncover precise, actionable insights from reviews and social posts using AI-powered filtering, sentiment analysis, and multilingual tracking.

What’s Inside Today’s DTC: Instagram Edits, AI SMS Wins, and Ugly Ads

Today’s newsletter covers Instagram’s new editing app, how AI boosts SMS revenue, essential pre-launch tips for new brands, and why ugly ads might be your secret weapon.

Roku Ads Manager Supercharges CTV Campaign Performance

Roku’s self-serve Ads Manager uses CTV-optimized algorithms and incrementality insights to help marketers hit their goals and drive fast results.