Prepare to have your perspective shifted.

Turning Leftovers into Gold: How Brands Are Making Deadstock a Sustainable Win

Brands like Baggu and Reformation are using deadstock materials to create limited-edition products, appealing to eco-conscious consumers and reducing waste.

Make Your Brand a Streaming Star with Roku Ads Manager

Roku Ads Manager lets brands easily advertise on America’s #1 TV streaming platform with self-service tools, real-time optimization, and shoppable ads for Shopify merchants.

Meta Can't Hold Your Data Forever: E.U. Cracks Down on Ad Targeting Practices

The E.U.'s top court ruled that Meta and other social networks must limit how long they keep user data for ad targeting or face penalties.

TikTok Trend Alert: Brands Go Viral with Gen Z Scripted Videos Featuring Deadpan Delivery

A TikTok trend featuring founders reading Gen Z-written scripts with deadpan delivery is going viral, offering brands a fun way to boost engagement and watch time.

Protect Your Meta Ad Account from Rising Hacking Threats with 2FA

Meta ad accounts are being targeted by hackers who divert ad funds, making 2-factor authentication crucial for protecting your account, especially during Q4.

How LEGO Colombia Achieved 37% Open Rates with a Bold Email Marketing Shift

LEGO Colombia boosted their email marketing with a switch to Omnisend, achieving 37% open rates and 10% click-through rates across automations.

Adobe Predicts a Boost in 2024 Holiday Sales with Big Discounts and Rising AI Adoption

Adobe predicts U.S. online holiday sales will reach $240.8 billion in 2024, driven by steep discounts, early deals, and increased use of AI chatbots and BNPL options.

Stand Out This Black Friday with Omnisend's Email & SMS Playbook

Omnisend offers a cheat sheet for Black Friday success, including a checklist, email strategies, timing tips, and real-life examples to help businesses boost their sales throughout November.

Amazon Expands Video Ad Opportunities in 2025 with Shoppable Formats

Amazon plans to introduce more video ad slots in 2025, including interactive shoppable ads, giving advertisers access to Prime Video's massive 200 million monthly viewers.

Maximize Q4 Profits with Expert Ad and Site Optimization Tips

Join Pilothouse experts on October 16th for a free webinar covering ad and site optimization strategies to boost conversions and profits this Q4.

Klaviyo now integrates with Canva, simplifying email design for brands just in time for Q4 campaigns.

Klaviyo’s new integration with Canva streamlines email design, helping brands create eye-catching campaigns ahead of the Q4 season.

Will This Be the Biggest Black Friday Ever for Ecommerce?

U.S. retail sales are unexpectedly rising, driven by Direct to Consumer purchases, signaling a potential record-breaking Black Friday for ecommerce brands.

Glossier’s Mystery Mailer Sparks Social Buzz and Double Fragrance Drop

Glossier sent locked mailers to influencers, creating suspense and engagement before revealing two new fragrances, driving social buzz and excitement.

Port Strike Threatens Q4 Shipping Chaos

Dockworkers across U.S. ports have gone on strike, demanding higher wages, causing potential delays for ecommerce businesses just before the Q4 shopping season.

Bratz Celebrates Mean Girls Day With Limited Edition Dolls, Racking Up Millions of Views on TikTok

Bratz announced a limited edition Mean Girls collection on TikTok, gaining over 2.1 million views in 24 hours. The collection celebrates the film's 20th anniversary, starting with the release of the Cady doll on October 3rd.

Budget Hack – How Lo-Fi Ad Creatives Can Save Your Q4 Marketing

Lo-fi ad creatives, which are simple and unpolished, resonate with audiences and cost less to produce. As ad costs rise in Q4, brands can use this budget-friendly approach to create authentic, relatable content.