Prepare to have your perspective shifted.

😃 Why You Need To Test Emojis In Your Next Campaign

Emojis can boost ad engagement, simplify messaging, and add seasonal relevance—making them a powerful tool for increasing CTR and lowering CPC. Pilothouse found that emoji-based creative outperformed account averages by 48% ROAS, especially when emojis were relevant to the audience and context.

🎧 How Three Ships Scaled Green Skincare in Retail with Transparency

Three Ships scaled from a $4K startup to 1,000+ retail doors by building trust through radical transparency in the clean beauty space. In this episode, the founders reveal how they navigated retail, influencer pitfalls, and creative strategy to grow a skincare brand rooted in authenticity.

📦 Your Daily Tariff Check-In

Trump plans a 30% tariff on EU and Mexico imports starting August 1, prompting the EU to prepare €72 billion in retaliatory tariffs. He also threatens 100% tariffs on countries trading with Russia unless a Ukraine ceasefire is reached within 50 days.

🪝 Chamberlain Coffee x Pinterest’s Nautical Ad

Chamberlain Coffee’s collab with Pinterest taps into Gen Z’s love for nostalgic coastal aesthetics by positioning the product as a lifestyle moment, not just a morning brew. By aligning with Pinterest’s “Fisherman Aesthetic” and using emotionally driven creative, the campaign boosts relevance, authenticity, and urgency. Ask ChatGPT

🎧 How to Keep Customers Coming Back: Cohort-Driven Retention Tactics

Learn how to boost retention with cohort-based strategies in this TWBERP episode featuring Jordan from Pilothouse. Discover how aligning email and SMS flows with customer behavior drives long-term revenue from acquisition to subscription cohorts.

📊 Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason Prowd

Most ecommerce teams rely on averages that hide key insights—Lifetimely’s Jason Prowd explains why cohort analysis is the smarter way to scale profitably. In this episode, learn how to cut through dashboard noise, uncover hidden LTV, and stop margin bleed before Q4.

📦 Your Daily Tariff Check-In

The U.S. has issued tariff warnings to 21 countries—including Japan, Canada, and the EU—signaling potential reciprocal duties of 25% to 40% starting August 1. The IMF warns that these escalating tariffs are fueling global trade uncertainty and pressuring vulnerable industrial sectors.

📺 Brands Tap Into The Summer I Turned Pretty Fandom With Emotionally Resonant Collabs

Brands like American Eagle, Coach, and Catbird are leveraging The Summer I Turned Pretty’s final season to launch emotionally resonant products tied to key characters and storylines. These collaborations tap into Gen Z’s love for the show, using shoppable moments and plot-driven designs to boost engagement and sales.

🎧 From Michelangelo to Candy Ads: Why Artistic Vision Still Wins in 2025

Starburst’s viral “Berries and Cream” ad proves that bold, artistic vision—not just data—still drives breakthrough creative in 2025. This episode of *Ad-venturous* explores why weird, human-led ideas resonate and how embracing risk leads to lasting brand impact.

📦 Your Daily Tariff Check-In

The U.S. will impose 35% tariffs on all Canadian imports starting August 1, 2025, intensifying trade tensions. Additional blanket tariffs of 15–20% are also planned for most other global trading partners.

🔧 Why You Should (Maybe) Turn Off Audience Network Placements 

Meta's Audience Network places your ads on third-party apps like Nextdoor, but limited creative control can risk brand misrepresentation. If brand safety matters, turning off Audience Network placements ensures your ads appear in the right context.

📦 Your Daily Tariff Check-In

The U.S. will implement a 50% tariff on Brazilian imports starting August 1, escalating trade tensions and affecting goods like coffee, juice, and industrial products. Meanwhile, U.S. tariffs on China have surged to an average of 50.9%, contributing to a 22-year low in apparel imports from Chinese suppliers as retailers shift to Vietnam, Bangladesh, and India.

📉 The Fall of Roomba: A Cautionary Tale for DTC Brands

Roomba's decline on Amazon highlights critical missteps in merchandising, promotions, ad strategy, and affiliate traffic—areas where competitors like Eufy and Shark are excelling. DTC brands must treat Amazon as a dynamic, highly competitive channel requiring constant optimization, strategic promotions, and strong brand defense to stay visible and convert.

🎧 How to Safely Use Email List Growth Tools Without Killing Your Deliverability

Learn how to use email list growth tools safely without hurting your sender reputation, as Jordan Gordon from Pilothouse breaks down how these tools work and how to avoid spam issues. This episode covers segmentation tactics, welcome flow best practices, and attribution tips to boost list growth while protecting deliverability.

📦 Your Daily Tariff Check-In

The U.S. will impose a 50% tariff on copper imports starting August 1, impacting key sectors like EVs and infrastructure, while copper futures jumped 12%. Trade tensions with China are rising again as Beijing condemns new U.S. tariffs and supply chain restructuring efforts.

⛳ How Malbon Captures More Sales With These Apps

Malbon Golf boosts sales with three key Shopify apps: BYOB for customizable product bundles that increase AOV, PreProduct for capturing cash flow through smart pre-orders, and Redo to streamline returns and drive conversions. These tools support the brand’s modern streetwear-meets-golfwear approach that’s resonating with a younger audience.