Prepare to have your perspective shifted.

C-Suite Insights: How DadGang Scaled Simplicity into Success

Bart Szaniewski, co-founder of DadGang, shares how simplicity and authentic community building helped scale his hat brand to over 250,000 sales.

Smart Brands Are Shifting to Influencer Marketing—Are You?

Brands are shifting to influencer marketing as rising ad costs and declining ROAS make traditional strategies less effective.

Google Shopping Gets a Generative AI Upgrade

Google Shopping introduces personalized home feeds, AI-generated product briefs, and enhanced shopping tools powered by generative AI.

Microsoft Urges Brands to Kickstart Holiday Campaigns Early

Microsoft suggests launching holiday campaigns sooner, as research shows a significant portion of holiday conversions start from October clicks.

YouTube Tests Replacing Dislike Button in Shorts with a Save Feature

YouTube is testing a new feature in Shorts, swapping the dislike button for a save button to help users bookmark favorite videos and reduce negative feedback.

Failure Is Key to Long-Term Success: Embrace Tough Moments to Grow and Adapt

A reminder that failure is essential for long-term success, as adapting to challenges helps drive growth and improvement.

BFCM Email Strategies: Proven Tactics to Drive Sales and Maximize Engagement

This podcast episode explores effective email and SMS strategies for BFCM, including audience segmentation, the power of consistency, and how SMS can complement email campaigns to boost sales.

How July Boosted Email Revenue by $100K in 30 Days Using Instant Audiences

Luggage brand July increased email revenue by $100K in 30 days using Instant Audiences, a tool that identifies high-intent shoppers for better email retargeting.

Ranch-Style SEO: The New Strategy for Targeted, User-Focused Content

Ranch-style SEO focuses on creating targeted, relevant content based on the customer journey, moving away from the Skyscraper Technique’s emphasis on long-form content and backlinks.

Google Ads to Limit Data Retention to 11 Years Starting November 13th

Google Ads will implement a new data retention policy on November 13th, limiting access to historical data to the past 11 years. Download any older data before the cutoff.

Social Media Tip: How Defining Your Non-Audience Can Reduce Q4 Returns

Being clear about who is not in your target audience can help reduce Q4 returns by attracting the right customers from the start.

How July Uses Instant to Boost Email Revenue and Drive 20% More Sales

July uses Instant's technology to identify anonymous website visitors, doubling the reach of their email campaigns and increasing sales by 20%, as discussed on the DTC Podcast.

Boosting Amazon Sales with Fall-Themed Product Listings

Pilothouse used seasonal themes like bold colors, autumn leaves, and cozy phrases to create a fall-inspired Amazon listing for Larder & Vine’s White Pumpkin Dutch Oven, enhancing customer engagement and boosting sales.

Unlocking the True Value of Loyalty Programs for Your Brand’s Growth

Yotpo's latest guide explores how loyalty programs can reduce acquisition costs, increase customer lifetime value, and drive growth, with insights on strategic planning and tech management.

Crocs Expands Croctober with Viral Pet-Themed Launch

Crocs is turning October into Croctober, a month-long celebration featuring fan art, exclusive product drops, and this year's viral launch: matching Pet Crocs for pets and owners.

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