Prepare to have your perspective shifted.

Spirit Halloween Extends Season with ‘Spirit Christmas’ Pop-Ups for the Holidays

Spirit Halloween will keep their pop-up locations open longer this year, transforming them into ‘Spirit Christmas’ stores to capture holiday shoppers.

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Google Search Console Adds Sticky Filter for Easier Report Analysis and Consistent Settings

Google Search Console now features a sticky filter, allowing users to maintain their settings while toggling between different performance reports.

Use CPMs to Refine Your Audience Targeting and Unlock New Opportunities

Pilothouse discovered that analyzing CPMs can help refine audience targeting, revealing opportunities for better product-market fit, creative testing, and reaching less expensive, high-potential audiences.

From Complaints to Cupholders: How Hydro Flask Turned Feedback into a Viral Meme Campaign

Hydro Flask used customer feedback about cupholder compatibility to create a meme campaign, highlighting their new travel-friendly bottle design and engaging their audience.

Pilothouse Is Giving Away $65K in Premium Consultations: Win Expert Advice to Boost Your Brand

Pilothouse is offering $65,000 worth of free consultations to 5 brands, providing expert advice on conversion rates, traffic costs, content strategy, and more.

Pinterest Unveils Top Halloween Trends: Charli XCX Costume Leads the Pack

Pinterest’s Halloween trends report reveals the most popular costume ideas, with Charli XCX leading as a top choice for spooky season.

Crumbl Cookies Goes Viral in Australia After Stale Cookie Controversy, Announces Official Pop-Up

Crumbl Cookies went viral after an unauthorized pop-up in Sydney sold stale cookies at a high price, prompting the brand to announce an official pop-up for Australian fans.

Boost Email Deliverability: Key Insights from Pilothouse’s Jordan Gordon on Improving Engagement Metrics

Jordan Gordon from Pilothouse shares strategies for improving email deliverability by balancing open rates and click-through rates, adjusting to Apple’s privacy changes, and understanding attribution metrics.

Recover Lost Sales: Master Abandoned Cart Automations with These 6 Steps

Learn how to perfect your abandoned cart automations with Dotdigital's 6-step cheatsheet, helping you recover lost sales and boost revenue with targeted messaging.

Rare Beauty’s Secret to Growth: Shopify Apps Boosting Organic Traffic and Customer Engagement

Rare Beauty uses Shopify apps like SEO Manager, Shop for Good, and Klarna to boost organic traffic, support charitable causes, and offer flexible payment options, driving customer engagement and sales.

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Meta's Ad Restrictions for 2024 U.S. Election: No New Political Ads from October 29 to November 5

Meta will enforce an ad restriction period from October 29 to November 5 for the 2024 U.S. election, blocking new ads about social issues, elections, or politics.

Mastering Product Drops: How Montana Knife Co. Built a Cult Following and Planned Two Years of Launches

Brandon Horoho from Montana Knife Co. shares how a scarcity model and strategic planning turned the brand into a favorite among outdoor enthusiasts, with over 120 successful product drops.

Yapping for Engagement: Why Talking to the Camera Boosts TikTok Authenticity

Talking directly to the camera without a script is trending on TikTok, as users appreciate authentic interactions from brand owners over polished sales pitches.

Effortlessly Manage 100 Influencers: SARAL Simplifies Finding, Tracking, and Growing Relationships

SARAL helps DTC brands find niche influencers, manage relationships with a built-in CRM, and automate post tracking and impact measurement across YouTube, TikTok, and Instagram.