Prepare to have your perspective shifted.

Unlocking the True Value of Loyalty Programs for Your Brand’s Growth

Yotpo's latest guide explores how loyalty programs can reduce acquisition costs, increase customer lifetime value, and drive growth, with insights on strategic planning and tech management.

Crocs Expands Croctober with Viral Pet-Themed Launch

Crocs is turning October into Croctober, a month-long celebration featuring fan art, exclusive product drops, and this year's viral launch: matching Pet Crocs for pets and owners.

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Highlighting the effort behind product development can increase perceived value, making customers more likely to see it as worth the investment.

Emphasizing the effort put into product development can boost its perceived value, making customers more likely to appreciate and purchase it.

LesserEvil’s Journey: From Struggling Startup to $103M Snack Brand

LesserEvil transformed from a failing company into a leading healthy snack brand by rebranding, using high-quality ingredients like coconut oil, and embracing biodegradable packaging.

The DTC Playbook: 3 Keys to Launch and Scale for Long-Term Success

Launching a successful DTC brand now requires more than ads and social media. Brands need problem-solving products, optimized websites, and patience with ad campaigns to see sustainable growth.

Wellness Brand Skyrockets Revenue by 155% with Pilothouse’s Pilot Program

A wellness brand saw a 155% revenue boost after joining Pilothouse’s Pilot Program, with an 80% increase in ad spend and improved ROAS and AOV.

FTC Mandates Easier Subscription Cancellations with 'Click to Cancel' Rule

The FTC has introduced a new rule requiring businesses to make canceling subscriptions as easy as signing up, simplifying the process for consumers.

BFCM Email Tactics That Drive Results: Insights from Pilothouse

This podcast explores effective email and SMS strategies for maximizing revenue during Black Friday and Cyber Monday, focusing on clear messaging, segmentation, and strategic SMS use.

Why Discounts Won't Harm Your Premium Brand This BFCM

Offering promotions, even for premium brands, can boost sales during BFCM without harming brand image.

Boost Your B2B Biz by Reaching 150,000+ Ecommerce Leaders

The DTC Newsletter reaches 150,000+ ecommerce professionals, offering B2B businesses the perfect audience to showcase tools and resources for brand growth.

Meta Rolls Out Game-Changing AI Tools for Stunning Holiday Ads

Meta introduces new AI tools for creating immersive video and dynamic image ads, boosting conversions and streamlining brand-aligned creative for advertisers.

Build a Winning Team for Q4 Success with Pilothouse's Expertise

Pilothouse is looking for three brands to partner with this Q4, offering ROI-focused solutions to help drive growth and maximize returns.

Google Unveils Spooky Site to Track Halloween Trends

Google launches Frightgeist, a site that tracks real-time Halloween trends based on search activity.

Set Boundaries, Celebrate Random Holidays, and Don’t Miss Our New Podcast Episode!

A reminder to set boundaries, a list of quirky holidays to celebrate, and a link to the latest episode of the email and retention podcast.

C-Suite Exclusive: Sarah Carusona on Building Growth Models That Actually Work

Sarah Carusona shares strategies for building growth plans, covering last-touch attribution, new vs. repeat orders, retention channels, and practical forecasting tools.