Prepare to have your perspective shifted.

Countdown to Black Friday Tips to Smash Your BFCM Goals

With Black Friday approaching, this newsletter shares expert BFCM strategies and case studies from top brands to help boost your Q4 sales.

In the Social Sphere: Embrace Lifelong Learning and Keep Expanding Your Skillset

A reminder to keep learning and expanding your skillset, even when it feels uncomfortable

Avoid These Spooky Media Buying Mistakes and Boost Your Ad Performance

The All Killer No Filler DTC Podcast reveals common media buying mistakes that hurt ad performance and offers expert tips to optimize campaigns for Q4

Drive BFCM Sales with Direct Mail: Poplar’s Affordable Solution to Stand Out

Poplar’s direct mail offers a cost-effective way to reach customers this BFCM, with quick setup, low pricing, and seamless Shopify integration

How Meshki’s Birkin Bag Giveaway Hooked Their Audience and Went Viral

Meshki’s Birkin bag giveaway sparks massive engagement, driving social media growth through a high-end, buzzworthy incentive

Pilothouse’s $65,000 Consultation Giveaway: Boost Your Brand with Expert Insights

Pilothouse offers five brands a chance to win $65,000 in free consultations across key growth areas like CRO, retention, and paid media

Goldfish Rebrands as ‘Chilean Sea Bass’ to Hook Adult Snackers

Goldfish temporarily rebrands as “Chilean Sea Bass” to attract adult consumers while keeping the classic snack unchanged

Shopify Finance Launches: A New Financial Solution for Faster Funds and Flexible Repayment

Shopify's new Finance feature offers merchants quick access to funds and flexible repayment options, all within the Shopify admin.

How Manmade Scaled DTC Success: 300% Growth for Three Years Running

Manmade grew 300% for three years straight by using Shopify apps like Shoplift for A/B testing, Back in Stock alerts, and KNO post-purchase surveys to boost sales and customer loyalty.

Unleash Creative Power in Regulated Markets: Turn Compliance into Your Growth Advantage

A November 19th session shows how to turn compliance constraints into growth opportunities with strategies for scaling regulated brands.

Capitalize on Post-Halloween Traffic: Key Meta Ad Strategies for a BFCM Boost

Pilothouse reports increased Daily Active Users and Purchase Intent post-Halloween, creating strong opportunities for Veterans Day and BFCM prep.

Kick Off the Holiday Season: Festive Ads, Gifting Tabs, and Key Post-Halloween Tips

It’s the start of the holiday season—time to launch festive ads and add a gifting tab to highlight holiday collections.

Filson’s Secret to Stunning Emails That Drive Desire and Loyalty

Filson uses beautiful, retention-focused emails to build brand loyalty and showcase its high-quality outdoor gear

Beekman 1802’s Wicked Collab: Smart Pricing and Product Strategy to Capture New Fans

Beekman 1802’s Wicked collaboration uses bold product designs and strategic pricing to reach new customers and boost Q4 sales

M&M's Steals the Halloween Crown from Reese's

M&M's overtakes Reese's as the top Halloween candy after years of Peanut Butter Cup dominance

How Dixxon Flannel Co. Built a Cult Following and Boosted Loyalty with Okendo

Dixxon Flannel Co. partnered with Okendo to create a high-engagement loyalty program, driving customer retention and a 12% higher spend among members.