Prepare to have your perspective shifted.

🎧 Why Fashion Brand Emails All Look the Same And How to Stand Out

Most fashion brand emails look the same—minimalist and forgettable. On this episode of the World’s Best Email and Retention Podcast, Jordan Gordon reveals why smaller DTC brands should ditch the template and use bold design to stand out and build brand equity in the inbox.

📦 Your Daily Tariff Check-In

The U.S. struck new trade deals lowering tariffs with Japan, the Philippines, and Indonesia to boost investments and exports. Key changes include a 15% auto tariff on Japan, a 19% flat tariff with the Philippines, and near-total tariff elimination on U.S. goods to Indonesia.

🍵 How Nami Is Handling The Matcha Craze With These Shopify Apps 

Nami Matcha is boosting revenue and customer retention by using Shopify apps like Preorder Globo, OrderEditing.com, and Appstle Loyalty. These tools help the brand manage stockouts, increase upsells, and build customer loyalty.

🎧 Premium Wine, Any Dang Time: How Maker Scaled DTC, Wholesale, and Airline Growth

Maker Wine co-founder Sarah Hoffman shares how the brand scaled from virtual tastings to national retail and airline partnerships. Learn how they built a membership-focused model, transitioned from DTC to omnichannel, and used SEO to rank above traditional wineries.

📦 Your Daily Tariff Check-In

President Marcos met with President Trump to negotiate better trade terms ahead of the August 1 tariff deadline. The U.S. has raised its proposed reciprocal tariff on Philippine exports from 17% to 20%.

‍When a brand seems to scale overnight, it’s rarely luck.

Winning brands like Nescafé succeed by prioritizing long-term customer lifetime value (LTV) over short-term gains. Their strategy in Japan—targeting kids with coffee-flavored candy—shows how emotional connections and patience can build lasting market success.

🎧 Why ‘Got Milk?’ Ads Are Still Highly Relevant 

The iconic "Got Milk?" campaign remains relevant today by tapping into the emotional pain of absence rather than product benefits. Learn how understanding consumer behavior and mining real conversations can turn any product into a cultural moment.

📦 Your Daily Tariff Check-In

U.S. confirms August 1 deadline for 30% tariffs on EU goods, with no extension planned. EU prepares €72B in retaliatory tariffs as U.S.-China talks may resume ahead of APEC summit.

📺 3 Lessons From YouTube’s Top Ads 

Top-performing YouTube ads use multiformat storytelling, creator partnerships, and culture-driven content to boost engagement and brand impact. Brands should mix video lengths, collaborate authentically with creators, and align campaigns with timely cultural moments.

🎧 The Big Three: UGC, CGC, and EGC—How to Use Each for Growth 

Learn the key differences between UGC, CGC, and EGC—and how each drives growth for DTC brands. Discover why using the right creator content at the right time builds trust, community, and scale.

📦 Your Daily Tariff Check-In

U.S. plans to impose 30% tariffs on EU imports starting August 1, sparking concern from German leaders. Germany warns the move could severely damage its export-driven economy.

💰 Prime Day 2025 Recap: A Slower Burn, Still A Big Opportunity 

Prime Day 2025 extended to four days, shifting shopper behavior and reducing urgency. Brands with steady ad spend and strong offers saw the best results, especially on Day 1.

📦 Your Daily Tariff Check-In

The U.S. is weighing a sweeping “reciprocal tariff” plan that could impact imports from over 150 countries, with President Trump aiming to notify each with a single letter outlining their tariff rate. Meanwhile, Chinese exports to the U.S. surged in June ahead of the August tariff pause deadline, though declining freight rates suggest early signs of demand tapering.

🌱 We Analyze Lomi’s Email Flows ‍

Pilothouse analyzed Lomi’s email flows and found that clearer offers, repeated value props, and timely follow-ups could significantly boost conversions for this mission-driven composting brand. With stronger subject lines, simplified messaging, and strategic social proof, Lomi can better educate customers and reduce friction in its email journey.

🎧 Why CRO Is Really a Retention Channel in Disguise

CRO isn’t just about conversions—it’s a powerful retention strategy that boosts email performance, AOV, and lifetime value when aligned with buyer behavior. In this episode of TWBERP, Pilothouse experts reveal how optimizing landing pages, segmentation, and upsells can turn site traffic into long-term profit.

📦 Your Daily Tariff Check-In

The U.S. finalized a trade deal with Indonesia, lowering proposed tariffs to 19% in exchange for easing duties on American exports. Meanwhile, the EU is negotiating in Washington to avoid Trump’s looming 30% tariff threat, as Russia downplays the impact of his 100% secondary tariff ultimatum.