Prepare to have your perspective shifted.

Meta Introduces Ad-Free and Less Personalized Ad Options for EU Users

Meta has announced that Facebook and Instagram users in the European Union can now opt for a reduced-cost ad-free subscription or choose to see less personalized ads. This change, driven by regulatory pressures, may affect advertisers' ability to deliver targeted campaigns, potentially impacting performance metrics.

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Shopify Introduces Automated Tax Filing for Merchants

Shopify now offers automated tax filing, simplifying compliance for merchants by handling tax calculations and submissions directly through the platform.

Eugene Healey Explores 'The Awareness Advantage' and Cultural Relevance in Branding

Brand strategist Eugene Healey discusses insights from Tracksuit and TikTok's report, 'The Awareness Advantage,' highlighting how brand awareness enhances performance metrics and the importance of cultural relevance in modern branding.

Master Email Deliverability Amid Gmail and Yahoo's 2024 Changes

Learn how leading brands like Aviator Nation and Naked Harvest navigated Gmail and Yahoo's stringent 2024 email requirements. Gain actionable strategies to enhance your email deliverability and future-proof your campaigns. Join Yotpo's webinar on November 14th for expert insights.

TikTok’s Early BFCM Strategy: Boosting Sales with Brand Palooza and Venmo Partnership

Learn how TikTok is setting up for BFCM success with its Brand Palooza shopping event, exclusive deals, and a partnership with Venmo to increase AOV—offering unique incentives to attract high-intent holiday shoppers early.

Unlock BFCM Success with Roku's Self-Serve CTV Advertising

Discover how Roku Ads Manager enables digital marketers to easily set up, measure, and optimize CTV campaigns, engaging audiences through interactive ad formats and existing digital creative. Leverage Roku's holiday guide to enhance your BFCM results by meeting consumers where they spend more time—streaming TV.

TikTok's Brand Palooza Launches Today with Exclusive Deals

TikTok's Brand Palooza event starts today, featuring exclusive products and deals from major brands. Brands are advised to begin BFCM promotions earlier this year due to a shorter holiday season.

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Measure Success by Challenges Solved, Not Just Achievements

Explore an alternative way to define success by focusing on challenges overcome, plus quick tips for holiday sales, BFCM competitor insights, and a spotlight on innovative, brand-loved products like Heywell, Tandy, and Kobee’s.

Mastering Amazon’s Honeymoon Phase for New Product Success

Learn how to tackle Amazon’s “cold start” challenge and make the most of the honeymoon phase to boost new product visibility and profitability in this insightful DTC Podcast episode with Pilothouse’s Amazon experts, Rob and Clifford.

Master Ecommerce Sales Tax with Avalara's Free Guide

Stay ahead in the evolving ecommerce landscape by downloading Avalara's "The New Sales Tax Landscape for Ecommerce" guide. Gain insights into recent sales tax laws, expert compliance strategies, efficiency tips, and growth opportunities to boost your bottom line.

Dopamine Design Takes Over as Minimalism Fades

Discover how brands are using bold colors and playful packaging in the dopamine design trend to evoke joy and boost consumer connection, from snack packaging to fashion and home decor.

Get Ready for BFCM Success with The Big Day Email and Retention Prep Webinar

Join Pilothouse’s Jordan Gordon on November 20th for a deep dive into BFCM email strategies, including list hygiene, split testing, and message frequency playbooks to maximize holiday revenue. Seats are limited—register now to secure your spot or get the recording!