Prepare to have your perspective shifted.

OpenAI Partners with Estée Lauder to Build Custom Beauty GPTs

Discover how OpenAI’s collaboration with Estée Lauder brings AI innovation to the beauty industry, plus insights on TikTok Shop strategies, Filson’s visual storytelling, and effective warehouse ad creatives for Q4.

Verify Subdirectory Properties in Google Search Console for Better Insights

Simplify troubleshooting and performance analysis by verifying subdirectory properties in Google Search Console. Stay updated on BFCM trends with daily insights from Particl’s free newsletter.

Start Meta Gifting Ads Early for Maximum Q4 Momentum

Launch gifting ads now to test angles, refine creative, and build momentum ahead of BFCM. Discover how Pilothouse’s strategies are driving higher ROAS with urgency-focused, gifting-specific campaigns.

Boost Holiday Sales with Poplar's Direct Mail Solutions

Stand out this holiday season with Poplar’s direct mail campaigns, featuring advanced targeting, personalization, and real-time reporting. Get free design, $500 credit, and a Pro plan trial for a limited time.

Stay FTC Compliant by Updating Your Review Collection Process

Avoid hefty penalties by aligning with the FTC's new rule banning fake reviews. Learn compliant review practices, update your templates, and train staff to ensure your online reviews meet the latest regulations.

Google's Holiday 100 Reveals Top 2024 Gift Trends

Explore Google’s Holiday 100 list, showcasing this year’s most-searched gifts like baggy jeans, charm necklaces, and kid scooters, plus tips on FTC review compliance, gifting ad strategies, and GSC optimization hacks.

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Klaviyo's 2024 Consumer Spending Report: Key Insights for BFCM Success

Klaviyo's latest report, based on a survey of over 8,000 global consumers, offers valuable insights into holiday shopping behaviors. Discover how inflation influences spending, the trend of earlier shopping, and the necessity of omnichannel strategies to meet customer expectations. Access the full report to inform your Black Friday and Cyber Monday preparations.

Creative BFCM Promo Strategy: Leveraging Amazon's Brand Story Section

Learn how the Pilothouse Amazon Content team uses the brand story section to effectively highlight BFCM promotions, directing shoppers to deals, reinforcing trust, and boosting visibility across all ASINs.

Email Like a Top Brand with Expert Tips from Jordan

Discover how to elevate your email marketing to top DTC standards with insights from the latest episode of the World's Best Email and Retention Podcast, covering quality design, automation, and multi-channel integration strategies.

How Jones Road Beauty Achieved 167% YoY Growth with Klaviyo

Learn the strategies Jones Road Beauty used with Klaviyo to drive a 167% increase in BFCM sales, and discover actionable steps to elevate your own results this holiday season.

How Funko Boosts Q4 Sales with Personalized Pop! Figures

Discover how Funko’s shift to DTC and the introduction of customizable Pop! Yourself figures drove record-breaking holiday sales. Learn about their strategy behind limited editions, user-friendly customization, and group gifting to increase engagement and revenue.

Unlock Key Consumer Spending Insights with Klaviyo’s 2024 Report

Get ahead this BFCM with Klaviyo’s 2024 Consumer Spending Report, based on insights from over 8,000 consumers worldwide. Discover trends in spending habits, early shopping, inflation's influence, and the importance of omnichannel strategies.

Meta Introduces Ad-Free and Less Personalized Ad Options for EU Users

Meta has announced that Facebook and Instagram users in the European Union can now opt for a reduced-cost ad-free subscription or choose to see less personalized ads. This change, driven by regulatory pressures, may affect advertisers' ability to deliver targeted campaigns, potentially impacting performance metrics.

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Shopify Introduces Automated Tax Filing for Merchants

Shopify now offers automated tax filing, simplifying compliance for merchants by handling tax calculations and submissions directly through the platform.