Prepare to have your perspective shifted.

Pop-Tarts Goes Viral Again With Edible Mascot Sacrifice

Pop-Tarts’ latest game day activation at the Pop-Tarts Bowl features edible mascots competing to be eaten by the MVP, blending nostalgia and fun product integration for viral success.

Instagram Reels Introduces Trial Feature for Creators

Instagram's new feature lets creators test their Reels with a small audience to gauge performance before publishing to all followers.

Social Strategies, Major Deals, and Upcoming Industry Events

Master identity-driven messaging, explore billion-dollar acquisitions, and check out exclusive events for DTC leaders, media buyers, and publishers in 2024.

Five Urgent Messaging Tactics to Boost Holiday Conversions

Drive last-minute holiday sales with countdown timers, inventory alerts, order deadlines, delivery assurances, and easy return policies to ease gifting anxiety.

2024 Highlights: TikTok Drama, AI Surprises, and Ecommerce Battles

From a potential TikTok ban to Google’s algorithm leak and record-breaking BFCM sales, 2024 reshaped advertising, ecommerce, and digital marketing.

20,000 New Marketers Expected in CTV Advertising by 2025

Roku predicts a surge in CTV campaigns as streaming TV becomes accessible for businesses of all sizes with easy, budget-friendly ad solutions.

Last-Minute Tactics to Capture Holiday Shoppers

Boost holiday conversions with urgent messaging, express shipping, and digital gift card promotions while reflecting on 2024’s biggest ecommerce stories.

Google’s Trending Labels and Upcoming Industry Events

Google tests a trending labels feature to boost click-through rates, while Digiday’s upcoming summits in Nashville and Vail offer insights on media buying and publishing strategies.

Email and SMS Marketing Trends for 2025

Yotpo’s new ebook reveals insights from 14 top marketers on AI personalization, smarter segmentation, and campaign strategies to keep your audience engaged next year.

Brands Nail Year-End Engagement with Creative 'Wrapped' Campaigns

From Duolingo's witty TikToks to Sephora's playful product highlights, brands leveraged the Spotify Wrapped trend to deliver data-driven, humorous content that boosted social engagement.

TikTok Seeks Supreme Court Intervention to Delay U.S. Ban

TikTok files for an injunction to delay its January ban, citing major SMB and creator revenue losses.

Heartwarming Holiday Ads That Resonate

Make your holiday ads unforgettable by highlighting moments of connection and gift-giving. Plus, explore tools for crafting impactful OOH campaigns and details on upcoming Digiday events for marketers and publishers.

Heartwarming Holiday Ads That Resonate

Make your holiday ads unforgettable by highlighting moments of connection and gift-giving. Plus, explore tools for crafting impactful OOH campaigns and details on upcoming Digiday events for marketers and publishers.

Plan Holiday Offers with the Wayback Machine

Use the Wayback Machine to revisit past holiday offers, study competitor strategies, and gather design inspiration. This tool helps you refine Q4 promotions and predict sales trends for a competitive edge.

The Financial Power of Email Marketing

Jordan Gordon of Pilothouse shares why email is a financial cornerstone for DTC brands, offering higher ROI and resilience during economic shifts. Learn strategies to blend email with ads for scalable growth in this TWBERP Podcast episode.

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