Prepare to have your perspective shifted.

How Warby Parker Disrupted the Eyewear Industry with Affordable Pricing, Innovative Try-On Services, and Customer-Centric Marketing

Warby Parker's customer-centric tactics, including affordable pricing, innovative try-on services, and strategic brand positioning, have driven their growth and success in the competitive eyewear market.

Google Faces Antitrust Trouble: Judge Rules Search Monopoly Violates US Law

A federal judge ruled that Google violated US antitrust law by maintaining its search monopoly through exclusive contracts, allowing it to charge high ad prices.

DTC387 - Turning Meta Comments Into Conversions [DTC Archive]

This is an archived issue of the DTC newsletter.

DTC407 - Tips For Amazon Sellers in Q4 - DTC Ecommerce Newsletter [DTC Archive]

This is an archived issue of the DTC newsletter.

DTC408 - Scale On TikTok With Evergreen Content [DTC Archive]

This is an archived issue of the DTC newsletter.

DTC411 - New Features For Your Meta Advantage + Campaigns [DTC Archive]

This is an archived issue of the DTC newsletter.

DTC489 - STARRY’s Super Bowl Marketing Tactics [DTC Archive]

Beverage brand STARRY teams up with rapper Ice Spice for a Superbowl ad and uses creative online marketing tactics to attract more Gen Z customers.

DTC553 - Instagram Launches New Stickers [DTC Archive]

Here’s how brands can take advantage of Instagram’s four new interactive stickers to create more customer engagement over Instagram Stories.

🛍️ Your product category should shape your website and email design

Four brands show how product category, price point, assortment, and customer needs should shape ecommerce website and email design.

💡 3 paid media plays to test this BFCM

Three paid media plays help brands test stronger offers, build early-access audiences, and prepare acquisition creative before BFCM.

🎧 Under $50M: Half the Trade Budget Goes to Retail Media

Mike Chiasson explains how brands can diversify retail media, evaluate the next dollar of spend, and measure impact beyond immediate ROAS.

📸 4 Scrappy Lo-Fi Ad Styles to Test This BFCM

Four low-lift lo-fi creative formats help brands quickly test fresh gifting, promotional, and product-led angles throughout BFCM.

🎧 Is branded search making your Google account look better than it is?

Zavire explains how heavy branded search spend can inflate Google performance and where shifting budget could help brands reach more new customers.

🤖 Run Neil Patel’s 5-step audit to see if AI recommends your brand

Neil Patel’s five-step AI visibility audit helps brands uncover where they appear in LLM recommendations and improve the signals influencing those results.

📧 Send less, earn more? What Brevo’s data says about email volume *

Brevo data shows how lower email volume, stronger personalization, and smarter channel selection can improve engagement and conversions.

💰 5 checks to run before Prime Big Deal Days starts

Five Amazon account checks to help brands prepare inventory, pricing, listings, fulfillment, and account health before Prime Big Deal Days.