Prepare to have your perspective shifted.

‍🎧 Inside the Dragon's Den with Santevia, and How they 2Xed Amazon Revenue by Taking Back Control

In this DTC Podcast episode, Santevia founder Matthew Gohl explains how the brand doubled Amazon revenue by rebuilding its Meta ads strategy and taking back control of growth with Pilothouse. He also shares how Santevia prepared for Dragon’s Den, scaled past $100K weekly ad spend, and positioned higher-priced products to outperform low-cost offers.

‍👀 Joining Forces To Create Viral Cultural Moments

Top brand collaborations in 2025 show that the most successful partnerships go beyond hype by leveraging cultural relevance, trend data, and authentic creators to drive real revenue. From celebrity-led limited drops to legacy brands teaming with DTC disruptors, these collaborations reveal how brands can unlock new audiences and create viral cultural moments.

‍❗ TikTok Deal Has Now Been Finalized To Avoid a U.S. Ban

TikTok has finalized a deal to avoid a U.S. ban, with ByteDance granting majority control of its U.S. operations to a group of U.S. investors. The agreement is expected to close on January 22, 2026, securing TikTok’s continued operation in the United States.

‍🎧 How Pilothouse 3x'd Buddha Board with a Year-Long BFCM Strategy

This DTC Podcast episode breaks down how Pilothouse helped Buddha Board triple November revenue using a year-long Amazon BFCM strategy. Learn why early keyword seeding, disciplined pricing, and aggressive in-event optimizations separate top-performing brands from stalled sellers.

‍🎉 From Meta’s Andromeda To AI Workflows That 3x Creative Output

This roundup highlights the top DTC Podcast episodes covering Meta’s Andromeda update, AI workflows, creative strategy, subscriptions, retention, and brand building. Learn how leading founders and operators are using AI, content, and systems to scale creative output, boost LTV, and build resilient ecommerce brands in 2025 and beyond.

‍🎧 How an AI CMO Can Jump Your Revenue 25%

This DTC Podcast episode explains how AI CMOs like Lebesgue’s Henri AI help ecommerce brands uncover hidden revenue leaks and drive up to 25% growth. Learn why AI visibility, full-system analysis, and ChatGPT-driven traffic are becoming critical to modern ecommerce strategy.

🎧 Building The Omnipresent Brand (Part 2): Where Is The Line?

This episode explores how the 100-year-old Dadaism art movement explains today’s meme culture, AI-generated content, and absurdity in DTC advertising. Learn how brands can define their creative “line,” protect originality, and build omnipresence in a chaotic, AI-driven internet culture.

‍💰 From Platform Limbo To Tariffs

2025 reshaped ecommerce as brands navigated tariffs, platform instability, AI disruption, and shifting consumer behavior while adapting in real time to survive. From TikTok bans and Google search changes to record-breaking BFCM sales and billion-dollar DTC exits, resilience replaced efficiency as the defining strategy.

‍😎 Turn Up The Charm And Conversion Rates!

Crap Eyewear’s email marketing flows are visually strong and on-brand but miss opportunities to fully leverage personality, urgency, and conversion-focused elements. Optimizing welcome and abandon cart emails with clearer value messaging, faster timing, stronger subject lines, and more shoppable moments could significantly improve email conversion rates.

‍💰 Will Meta Charge Users To Post Links?

Meta may limit how many links users can post without a Meta Verified subscription, with reports of users restricted to two organic links per month. Early tests suggest this could be a pay-to-post-links feature tied to Meta Verified access.

‍💰 Shopify Rolls out Advertising Network for Merchants

Shopify has launched Product Network, a new advertising network that lets merchants earn revenue by hosting ad placements on their stores. Merchants can install the Product Network app and receive Shop Campaign credits in exchange for ad inventory.

‍🎧 The Financial Case for CRO

This episode of TWBERP explains why conversion rate optimization is critical to DTC profitability and how scaling ads on a low-converting site can hurt margins. Learn how improving CVR, revenue per session, and owned channels delivers stronger financial returns than increasing ad spend alone.

‍💰 Why You Need A Presell Page For These Types of Products

Presell pages still drive higher conversion rates in 2025 for high-AOV, complex, medical, supplement, and commodity products by educating users and building trust before the PDP. Brands focused on subscriptions and lifetime value often see higher CVR and AOV when presell pages are strategically designed and positioned between ads and product pages.

‍🤖 McDonald’s AI-Generated Holiday Ad Receives Major Backlash

McDonald’s Netherlands is facing backlash after releasing a fully AI-generated holiday ad that many viewers found eerie, confusing, and emotionally empty. The response highlights growing consumer resistance to low-effort AI advertising and serves as a cautionary signal for brands using generative AI in emotional storytelling.

‍🎧 How Kulfi Beauty Grew From a $5K Launch to 720 Sephora Stores with Zero Paid Ads

Kulfi Beauty founder Priyanka Ganjoo shares how the brand scaled from a $5K launch to 720 Sephora stores without using paid ads, by focusing on community, culture, and storytelling. On the DTC Podcast, she breaks down how strong DTC momentum, creator relationships, and retail velocity powered Kulfi’s rapid growth.

‍💰 Instagram Just Changed The Rules (Here’s How To Improve Your Reach)

Instagram has changed its algorithm to prioritize replays as the key engagement signal, making rewatchable content more likely to reach non-followers and scale organic growth. Ecommerce brands can improve reach by creating short looping Reels and using pattern interrupts that trigger replays and longer watch time.