Prepare to have your perspective shifted.

TikTok’s Valentine’s Day Insights for SMBs

With 42% of TikTok users shopping a month early, discover how to target diverse audiences using Valentine’s Day and niche hashtags like #SelfCare and #GalentinesDay to boost engagement and sales.

Social Shifts, App Risks, and Major Mergers

Lemon8 gains traction as TikTok users seek alternatives amid a potential ban, while notable mergers redefine industries, including Getty and Shutterstock’s $3.7B union.

Amazon's Cold Start Problem: Debunking the Honeymoon Period

Success on Amazon hinges on a strong product launch as the ranking algorithm predicts performance based on initial data, emphasizing SEO, CTR, and CVR optimization.

TikTok Faces Supreme Court Over Potential U.S. Ban

The Supreme Court debates TikTok’s national security risks, with creators opposing suppression claims and a potential ban likely to be upheld. Updates to follow.

Omnisend's New Reporting: Clear Insights Without the Chaos

Omnisend's intuitive reporting simplifies data analysis, offering clear sales insights, campaign performance tracking, and automation metrics to empower better decisions.

Brands Challenge Unrealistic New Year Resolutions with Relatable Campaigns

RXBar, Merit, and Dove disrupt "New Year, New You" clichés with campaigns promoting self-acceptance, humor, and body confidence, resonating with consumers embracing realism.

Launch on Walmart Marketplace and Make 2025 Your Best Year

Reach millions of Walmart customers with $0 setup fees, user-friendly ecommerce tools, and Walmart’s omnichannel advantage to grow your business.

Disruptive New Year Campaigns, Amazon Seller Tips, and Lemon8's Rise

Explore campaigns embracing realistic resolutions, Amazon strategies for boosting product visibility, and the growing popularity of TikTok's sister app, Lemon8.

Social Trends, Upcoming Events, and Industry News Highlights

From Instagram's "what’s in and out" trend to major events like Figma Config and the Generative AI Summit, plus key updates on U.S. labor deals, Adidas, and the NFL's new apparel launch.

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Meta's AI Push: What It Means for Media Buyers

Meta's billion-dollar AI investment in 2025 introduces new ad creation tools, promising efficiency for small brands but raising concerns about authenticity and differentiation.

Holiday Sales Insights: Mobile, BNPL, and AI Redefine Shopping

U.S. online holiday sales hit $241.4 billion as mobile purchases, BNPL, and AI chatbots revolutionize shopping, but a 28% rise in returns poses challenges for retailers.

2025 Success Starts with a Strategic Roadmap

Avoid guesswork in 2025 by following proven strategies for scaling revenue and optimizing campaigns—Pilothouse can guide your business to success.

Online Holiday Sales Trends, Meta's AI Investment, and New Year Habits

Adobe Analytics reveals record-breaking mobile holiday sales, Meta’s billion-dollar AI plans for 2025 impact media buyers, and brands embrace a New Year social media trend.

Boost Your Campaigns, Traffic, and Mindset for 2025

Discover a powerful voice-changer tool for video ads, Google Trends tips for boosting traffic, and the mindset you need to achieve your goals this year.

AI, Campaign Strategies, and Amazon Wins: Insights from Pilothouse

Discover how Pilothouse’s teams are embracing AI, refining Meta campaigns, and leveraging Amazon tools to drive growth while avoiding common pitfalls in DTC marketing.