Prepare to have your perspective shifted.

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February Celebrations & the AI Model Shaking Up X

From fun daily holidays to DeepSeek’s buzzworthy AI advancements, here’s what’s trending this week in social and culture.

Valentine’s Day Drops: How UGG and SKIMS Drove Major Buzz

UGG and SKIMS leveraged seasonal twists on bestsellers and broad audience targeting to maximize V-Day sales—here’s what brands can learn from their success.

Track Content Updates That Drive Traffic With Ahrefs

Ahrefs' Content Changes lets you see how web page edits impact traffic—analyze competitors' strategies and optimize your content for success.

Last Call: Master Influencer Marketing With This Scalable Strategy

Join DTC and SARAL for a high-impact webinar on building, growing, and scaling influencer marketing the right way—plus exclusive bonuses and insights.

Stuck Meta Ads? Pilothouse’s 7-Step Testing Process Can Help

Unlock high-performing ad angles and scalable content with Pilothouse’s proven creative testing framework—drive better ROI and long-term growth.

Shopify Optimization Tips, Valentine’s Day Drops, and a Powerful New AI

Learn underutilized Shopify features for better conversions, explore SKIMS and UGGs' V-Day tactics, and discover the new AI model outperforming OpenAI.

Search Surge: Reward Points Redemption on the Rise

Post-holiday shoppers are searching for ways to use their reward points—learn how brands can leverage this trend to boost Q1 sales.

Beauty Brands Are Betting on Super Bowl Hype

From Dove to e.l.f. Cosmetics, beauty brands are leveraging the Super Bowl to reach new audiences and drive engagement—see how they’re making an impact.

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Big Changes Ahead: How to Adapt to New Tariffs

Proposed tariffs are set to disrupt global trade—learn five key strategies to protect your business, cut costs, and scale globally with Swap Commerce’s strategic guide.

Last Chance: Motion’s 2025 Ad Creative Cheat Sheet

Unlock 7 critical ad trends for 2025 with insights from $100M in ad spend, 500+ DTC advertisers, and 12 industry leaders—your guide to staying ahead in a competitive landscape.

Social Trends, Big Deals, and AI Boosts in E-commerce

From Instagram equation posts driving engagement to Amazon’s $150M Axio acquisition, catch up on key social trends, major M&As, and how AI is increasing conversion rates.

The Micro-Influencer Platform That Does It All

Minisocial combines micro-influencer posts with licensed UGC to grow brands effortlessly—submit your brief, approve creators, and get content ready for ads, social, and more.

Big Game Ad Tips: How to Score Lower CPMs and Higher ROAS

Boost ad performance during the Super Bowl with Reel placements, countdown ads, trending hashtags, and exclusive offers—Pilothouse insights show CPMs drop and ROAS rises on game weekend.

Avocados From Mexico Teams Up With Gronk for AI-Powered Guacline Campaign

Avocados from Mexico uses AI and NFL star Rob Gronkowski in a creative Super Bowl campaign, leveraging deepfake tech to promote guac recipes and engage fans during the Big Game.