Prepare to have your perspective shifted.

Optimizing Amazon Listings for Gifting and SEO

Analyzing Hey Harper and Kendra Scott’s Amazon listings, we explore how keyword strategy and gift positioning can improve organic visibility and sales.

Trump Announces Reciprocal Tariffs for Fair Trade

President Trump introduces reciprocal tariffs, matching foreign duties on U.S. goods, though implementation may take weeks or months.

DTC Brand Discovery Trends: The Shift Toward Organic Growth

As paid channels decline, organic discovery is rising, with Amazon, Reddit, and word-of-mouth playing a bigger role. Learn what this means for 2025 strategy.

Google’s AI Overviews Update: What It Means for ECommerce

Google’s new Comparison Mode in AI Overviews helps shoppers evaluate products side by side, offering brands a chance to optimize PDPs and gain a competitive edge.

Transform Customer Relationships With Klaviyo’s Exclusive Event

Join Klaviyo’s livestream on February 20th to hear insights from industry leaders, see live demos, and learn strategies to elevate customer relationships.

Google’s AI Overviews, Valentine’s Day Sales, and a Mindset Shift

Learn how Google’s Comparison Mode targets mid-funnel shoppers, optimize Amazon listings for Valentine’s Day, and reframe negative self-talk for success.

Quick Hits: AI Shopping, 2025 Trends, and the Power of Ugly Ads

From AI-driven conversions to YouTube’s record ad revenue and why scrappy ads might outperform polished creatives, here’s what’s trending in eCommerce.

How For Wellness Scales Subscriptions and Retention

Eleah Portillo, VP of Marketing at For Wellness, shares strategies for email segmentation, reducing churn, and optimizing product subscriptions for long-term growth.

U.S. and U.K. Decline to Sign Paris AI Summit Declaration

Citing concerns over AI regulation, the U.S. and U.K. opted out of an international agreement signed by 60+ nations advocating for ethical and transparent AI development.

Expand Your Reach by Selling on Walmart Marketplace

Grow your eCommerce business with Walmart’s trusted platform, zero monthly fees, and access to millions of customers. Sign up today and start scaling.

Rhode’s AI-Powered Growth Strategy

Hailey Bieber’s Rhode is scaling fast with AI-driven Shopify apps like Kustomer, NoFraud, and Rebuy to enhance customer service, prevent fraud, and boost conversions.

How Four Sigmatic Became Amazon’s #2 Best-Selling Ground Coffee

By optimizing content, refining ad strategies, and managing 870+ PPC campaigns daily, Four Sigmatic boosted ROAS, revenue, and subscriber growth on Amazon.

Rhode’s AI Advantage, Retention Strategies, and the Power of Ugly Ads

Discover how Rhode leverages AI for growth, For Wellness’ email personalization tactics, and why imperfect creatives can drive more attention.

Quick Hits: UGC, Growth Strategies, and Super Bowl Social Buzz

From finding the perfect UGC to Shopify’s Q4 earnings and Super Bowl social trends, here’s everything you need to know this week—plus fun upcoming celebrations!

How BYLT Scales Beyond Meta With Upper Funnel Marketing

BYLT’s Growth Lead, Spencer Toomey, shares how TV, sponsorships, and a creative flywheel strategy drive brand awareness and performance beyond Meta ads.

Top Super Bowl LIX Campaigns That Won the Game

From HexClad’s sci-fi twist to Reese’s absurd humor and Hellmann’s nostalgic throwback, these standout Super Bowl ads used humor, celebrities, and nostalgia to captivate audiences.