Prepare to have your perspective shifted.

Vessi’s Bold Rebrand, Soberish’s $1M Playbook, and IKEA’s Late-Night DM Win

A deep dive into Vessi’s refreshing rebrand, how Soberish scaled to $1M without paid ads, and why IKEA’s late-night DM campaign was a marketing success.

Gen Z Is Flocking to Yope, the Private Photo-Sharing App

Yope, an Instagram-like app focused on private group sharing, has surged to 2.2 million monthly users, growing 30x in just six months.

Vessi Ushers In a New Waterproof Era With Bold Rebrand

Vessi unveils a fresh brand identity with a bold wordmark, vibrant blue color, and a water-inspired logo—reinforcing its passion for waterproof innovation.

Coca-Cola Enters the Prebiotic Soda Market With Simply Pop

As soda sales decline, Coca-Cola launches Simply Pop to compete with Olipop and Poppi in the booming $440M healthy soft drinks category.

Bluesky’s Explosive Growth: The Next Big Social Platform?

With 32M users and a decentralized model, Bluesky is gaining traction as an alternative to X—forcing brands to shift from paid ads to organic community-driven strategies.

How Top Brands Build Thriving Influencer Communities

Learn how HexClad, Olipop, and others attract excited influencers—and how SARAL helps brands scale partnerships effortlessly without burnout.

Google Ads’ New Brand Guidelines Deadline Approaches

Advertisers must document business names and logos by the end of the month to avoid automated changes to their ad campaigns starting in March.

How Brand Story Ad Copy Can Boost Sales and ROAS

Pilothouse shares how leveraging brand stories in Meta ads increased performance by 47.62%, with insights on hooks, clear copy, and urgency-driven calls to action.

Free Website Sales Workshop: Optimize & Boost Your Sales

Join CPG Fast Track and Pilothouse on Feb 26 for a live session on website optimization, user experience, and sales strategies—plus, get a recording if you can’t attend live!

Boosting Ads, Bluesky’s Growth, and Coca-Cola’s Prebiotic Play

Learn how to enhance ad performance with storytelling, why users are flocking to Bluesky, and how Coca-Cola is shaking up the prebiotic soda market.

X Raises Funds at $44 Billion Valuation Amid Advertiser Comeback

Despite a rocky two years post-Musk takeover, X is attracting investors and seeing advertisers like Amazon ramp up their spending on the platform.

The “How It Started vs. How It’s Going” Trend for Brands

Brands are using this popular social trend to showcase growth, from team expansion to product evolution—an easy and engaging way to connect with followers.

How CeraVe Turned SNL’s 50th Anniversary Into a Winning Ad Moment

CeraVe skipped the Super Bowl but nailed a viral moment with SNL, using humor and heavy metal to promote its new anti-dandruff line.

How Do Your Email & SMS Campaigns Compare?

Klaviyo’s 2025 Benchmark Report analyzes billions of emails and texts, revealing key metrics, revenue-boosting tactics, and expert strategies to elevate your marketing.

How Kin Euphorics Created a Premium Amazon Listing

Kin Euphorics’ Matchatini launch used rich imagery, bold colors, and immersive copy to elevate its Amazon presence—here’s how Pilothouse made it happen.

2025 Marketing Benchmarks You Can’t Afford to Miss

Klaviyo’s latest report reveals key email and SMS metrics, revenue-driving strategies, and expert insights to help you optimize campaigns and grow smarter.