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Lululemon Partners With Lewis Hamilton to Expand Men’s Line
Lululemon’s new brand ambassador, F1 star Lewis Hamilton, is driving buzz for its men’s sportswear, tapping into the global Formula 1 fanbase.
March 3, 2025
How Cognitive Biases Can Boost Your Email Marketing
Learn how psychological principles like anchoring, loss aversion, and social proof can make your emails more persuasive and drive higher conversions.
TWBERP Podcast
Email Strategy
March 3, 2025
TikTok Ads Lead in Short-Term ROI, Study Finds
A Dentsu study shows TikTok ads deliver an impressive 11.8 ROI, outperforming other media and driving sales impact for up to four weeks post-campaign.
March 3, 2025
Stay Ahead With This Free Competitor Intelligence Tool
Particl Basic offers real-time insights into competitor strategies, pricing, and trends—helping you stay competitive without expensive tools.
March 3, 2025
Wayfair Elevates Visual Shopping With AI-Powered Muse
Wayfair’s AI tool, Muse, transforms home design discovery with AI-generated lifestyle images and 3D room visualization, making shopping more intuitive and personalized.
March 3, 2025
Is Your Brand’s Growth Strategy Future-Proof?
Scaling profitably is tougher than ever—Pilothouse helps brands optimize ROAS, refine strategies, and unlock growth with a data-driven approach.
March 3, 2025
Wayfair’s AI Tool, Email Sales Psychology, and Lululemon x Lewis Hamilton
Explore Wayfair’s AI-powered browsing tool, the cognitive biases driving email sales, and why Lululemon’s partnership with Lewis Hamilton is making an impact.
March 3, 2025
IKEA’s Late-Night DM Campaign Wins Big
IKEA’s ‘U Up?’ campaign engaged night owls with cheeky late-night DMs, rewarding replies with free mattresses or discounts—making a clever connection with sleep-deprived customers.
Ad Campaign Breakdown
March 3, 2025
How Soberish Built a $1M+ Brand Without Ads
Founder Kim Gamez shares how she scaled Soberish past $1M using viral content, social commerce, and organic engagement—without spending on ads.
DTC Podcast
Influencer Marketing
Social Media Strategy
March 3, 2025
AI-Generated Flavors, Customer Lifecycles, and the Billion-Dollar DTC Brand
How food brands are using AI for R&D, a game-changing email framework, and proof that DTC is far from dead.
March 3, 2025
This Brand Doubled Sales—Yours Can Too
How a brand partnered with Pilothouse to scale, boosting revenue by 348% and increasing AOV by $30.
March 3, 2025
AI-Generated Flavors: How Brands Are Innovating with Tech
Baskin-Robbins and Oreo are using AI to create bold new flavors, streamlining R&D and revolutionizing product innovation.
March 3, 2025
ChatGPT Sees Surge in Users Despite New Competition
OpenAI reports 400 million weekly active users and 2 million enterprise customers, showing strong growth despite rising rivals.
March 3, 2025
How to Track Customer Life Cycles for a Sustainable DTC Brand
Learn how tracking promotional, customer, and category life cycles can help maximize LTV, reduce ad dependency, and drive long-term growth.
March 3, 2025