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BFCM Is Coming It's Time to Perfect Your Brand’s Story for Maximum Impact

With Black Friday and Cyber Monday approaching, brands need to focus on storytelling to stand out, using strategies that connect emotionally with consumers and highlight unique product features.

TikTok Fights U.S. Ban Claims Citing Unprecedented Speech Restriction Ahead of September Hearing

TikTok is challenging a potential U.S. ban, arguing it would be an unprecedented restriction on free speech, with the case set for a September hearing.

Dad Gang Boosts Conversions by Adding Social Proof to Ads

Bart Szaniewski from Dad Gang shared how adding customer comments to product images in ads significantly increased conversions. Plus, recent news on major mergers and acquisitions in the AI and food delivery sectors.

The FTC Cracks Down on Fake Reviews and Testimonials New Rules and Penalties for Deceptive Marketing Practices

The FTC introduces strict new rules against fake reviews, including penalties of up to $51,744 for violations, aiming to curb deceptive marketing practices and protect consumers.

How Tineco Built Their Brand and Reached New Customers While Scaling Sales on Walmart Marketplace

Tineco leveraged Walmart Marketplace to build brand recognition, reach new customers, and efficiently scale their sales with innovative programs and cost-effective fulfillment options.

How To Dummy Proof Your Call To Actions Common Mistakes and Simple Fixes

This section highlights common mistakes DTC brands make with call to actions and offers practical tips to optimize CTAs for better conversion rates and user engagement.

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Running a Back To School Promotion? Focus on Cost Savings as AOV Drops 4% This Year

Back To School promotions are seeing a shift towards lower-cost items as AOV drops 4% from last year, with the fastest growth in orders under $100.

Marketing Events Your Go-To Site for August's Top Marketing Conferences

Explore upcoming marketing events in August, including top conferences for retail marketers, podcasters, and digital marketing professionals, with details on locations, dates, and costs.

How Feals Doubled Orders With a Simple CTA That Boosts AOV

Feals doubled their orders by adding a CTA that encourages customers to double their purchase for free shipping and cost savings, making it an effective strategy for increasing average order value.

What’s Next Shopping Report Reveals Three Trends Shaping Consumer Behavior

TikTok's What’s Next Shopping Report highlights three consumer-driven trends, including the use of shopping for mood-boosting, the rise of global product communities, and the impact of real-time feedback on product development.

Early Access to Our New Marketing Events Site for Loyal DTC Subscribers

Get early access to our Marketing Events site with all the upcoming online and in-person events in your area, plus the latest insights on consumer behavior and advertising strategies.

August's Celebration Lineup Featuring World Honey Bee Day and More

A roundup of quirky holidays in August, from World Honey Bee Day to Cheap Flight Day, with tips for fostering a positive work environment.

Ezra Firestone's 90-Day DTC Transformation Reviving BOOM! Beauty

Ezra Firestone shares how he turned BOOM! Beauty profitable in 90 days by cutting expenses, simplifying operations, and exploring new revenue streams.

Jorts Trend Resurges with Y2K Fashion Comeback: Brands Like Carhartt and Owala Join the Fun

Jorts, or knee-length cut-off denim shorts, are trending this summer due to the revival of Y2K fashion. Brands like Carhartt are launching their own versions, and even non-fashion brands like Owala are joining the trend with jorts-inspired products.

Frost Buddy’s Brock Mammoser on Reaching $30M in Year Four and the TikTok-to-Meta Creative Pipeline Behind It

Brock Mammoser of Frost Buddy shares how the brand scaled to $30 million in sales by leveraging TikTok and Meta, and innovating with the Universal Can Cooler.