Prepare to have your perspective shifted.

Why You Should Stick to Dynamic Down Only Bids on Amazon for Better Ad Efficiency

Pilothouse recommends using Dynamic Down Only bids on Amazon for better control and ad efficiency, while reserving Up and Down bids for specific situations.

Shopify Shares Surge 17% as Q2 Earnings Exceed Expectations, Driven by Subscription Solutions Revenue

Shopify shares jumped 17% after Q2 earnings exceeded expectations, with subscription solutions driving a 21% revenue increase to $2 billion.

Highlight Discounts Front and Center to Boost Conversions During Online Shopping

Showcasing discounts prominently during the online shopping experience can drive more conversions by encouraging customers to make a purchase.

Why Your Next Marketing Dollar Should Be Spent on Amazon: Unmatched Conversion Rates and Growth Potential

Amazon's high purchase intent and conversion rates make it the most efficient channel for new customer acquisition, especially for CPG brands.

Growth: Wellness Brand Sees 155% Revenue Increase with Pilothouse’s Pilot Program

A wellness brand joined Pilothouse’s Pilot Program and achieved a 155% revenue increase by optimizing ad spend, ROAS, and AOV.

Analyzing Gucci’s Email Templates: Luxury Marketing Done Right

Gucci's email templates combine strong imagery, minimal copy, and mobile-friendly design to create a luxurious and effective email marketing strategy.

What’s AI’s Role in Ecommerce? Balancing Human Insight with AI to Enhance the Online Shopping Experience

Explore how to balance human intuition with AI in ecommerce to create a more engaging online shopping experience, with tips on using AI effectively.

Meta Removes Detailed Targeting Exclusions: Ads Are Performing Better Without Them

Meta has removed detailed targeting exclusions from ad campaigns after finding that ads perform better without them.

OpenAI Puts AI Chatbot Rumors to Rest, Focusing Instead on API and Developer Service Updates for DevDay This Fall.

Despite speculation, OpenAI will not launch a new AI chatbot at DevDay this Fall, opting to focus on API and developer service updates instead.

Biggest UGC and Creator Content Lessons: Embracing Creativity and Staying Open-Minded

Paige Mueller from Solawave shares insights on the power of UGC and influencer marketing, emphasizing the importance of creativity, open-mindedness, and embracing unexpected content.

Paige Said It Best: Get Top Influencers Before Your Competitors Do with minisocial’s Fully Managed Campaigns

Paige Mueller emphasizes the importance of securing top influencers early, and how minisocial helps brands like Solawave manage successful, high-converting campaigns.

Biggest UGC and Creator Content Lessons from Solawave’s Paige Mueller

Paige Mueller from Solawave shares her key lessons on managing UGC and creator content, emphasizing the importance of simplicity and early influencer outreach for BFCM success.

This Partnership Fueled Solawave’s BFCM 2023 Success: How minisocial Helped Drive Results with Micro-Influencers and Licensed Content

Solawave partnered with minisocial to leverage 200 micro-influencers and licensed content, playing a key role in their Black Friday 2023 success.

DTC Summer Series: Creative Insights from Solawave’s Paige Mueller on Influencers, UGC, and GPT 5 Delays

Paige Mueller from Solawave shares tips on leveraging influencers, turning wacky UGC into top-performing ads, and updates on the delay of GPT-5.

Apple’s iOS 18 Update: Agencies and Brands Must Prepare for AI-Generated Email Summaries

Apple’s iOS 18 update introduces AI-generated email summaries, making it crucial for agencies and brands to preview test their emails for optimal presentation.

Three Brands Following Liquid Death's Disruptive Packaging Playbook

Three brands have drawn inspiration from Liquid Death's bold packaging and marketing tactics to stand out in the canned water industry.