Prepare to have your perspective shifted.

DTC512 - Google Search Spam Update March 2024 [DTC Archive]

We provide updates on Google’s new and improved spam policies and algorithm updates to filter out low-quality content and SEO spam in search rankings.

DTC516 - Pros and Cons Using Meta Advantage+ [DTC Archive]

We discuss the pros and cons of using Meta’s Advantage+ campaigns, its limitations, and why it’s not the best option for brand new ad accounts.

DTC514 - Poppi’s Supersize Cost Savings Strategy [DTC Archive]

We explain why Poppi’s new larger product size launch is a smart cost-saving move for customers and for the prebiotic soda brand's bottom line.

DTC515 - Five Ways to Increase Your AOV [DTC Archive]

We examine five easy and effective ways to increase your ecommerce store's average order value and provide the best Shopify plugin recommendations.

DTC526 - Sweaty Betty Rebrands With New Campaign [DTC Archive]

How fitness apparel brand Sweaty Betty rebranded with a new ad campaign and website refresh with inclusive messaging for their female target audience

DTC517 - How Blueland Changed The Industry [DTC Archive]

We dive into how Blueland's innovative and non-toxic cleaning products revolutionized the market and how refillables support their sustainable mission.

DTC518 - Analyzing Blueland’s Ecommerce Website [DTC Archive]

We analyze Blueland’s ecommerce website and explain how its main navigation leads customers through the sales funnel and encourages repurchasing.

DTC519 - 5 Simple Ways to Refresh Website [DTC Archive]

We share simple ways to refresh your website so your product information is up to date and explain why this can help bring in more repeat traffic over time.

DTC520 - Testing AI Shopping Assistant Alby [DTC Archive]

Learn how outdoor brand Evo leveraged AI shopping assistant Alby in their product pages to answer customer questions and improve user experience.

DTC522 - How Google’s SGE Will Impact SERPs [DTC Archive]

We discuss how Google’s Search Generative Experience could potentially impact SERPs and what SMBs can do to prepare for the new AI search update.

DTC523 - What is Carbon Neutral Shipping? [DTC Archive]

Explaining how carbon neutral shipping works and how Shopify’s Planet app can help SMBs lower carbon emissions and appeal to eco-conscious customers.

DTC521 - How SMBs Can Survive A TikTok Ban [DTC Archive]

Ways SMBs can prepare for a potential TikTok ban, the importance of diversifying your online revenue channels, and the value of owned audiences.

DTC527 - How To Create A+ TikTok Content [DTC Archive]

In this TikTok edition, we discuss how to create engaging content, and the importance of clear content requests between creators and media buyers.

DTC524 - Easy Product Launch Teaser Ideas [DTC Archive]

Creative pre-launch ideas for social media to grab customer’s attention, increase engagement and build hype before the official launch date.

DTC529 - TikTok SEO: Creator Search Insights [DTC Archive]

How TikTok's Creator Search Insights update makes it easier for brands to do TikTok SEO and create top performing videos with wider reach.

DTC525 - Djerf Avenue Expands Into Beauty Category [DTC Archive]

We analyze Matilda Djerf’s pre-launch strategy for her new haircare line, focusing on website changes made to ensure a successful launch day.