Prepare to have your perspective shifted.

DOJ Defends Potential TikTok Ban, Citing National Security Concerns

The DOJ defends the potential ban of TikTok over national security concerns, stating that users can turn to other social media platforms.

Trending This Week: Underconsumption Core

Underconsumption Core is trending as TikTok users highlight their minimalist shopping habits. Brands can leverage this trend by emphasizing product quality and long-term value to appeal to thoughtful consumers.

How To Fix Email Automation Overload and Boost Retention

Jordan Gordon from Pilothouse discusses refining email marketing automations to improve efficiency, retention, and performance in this podcast episode.

If Digital Marketing Feels Broken, You’re Not Alone—Try Poplar’s Modern Direct Mail for More Effective Targeting and Campaigns

Poplar offers a modern approach to direct mail, enabling targeted campaigns with options like abandoned cart retargeting and customer retention, all at reduced pricing.

Caudalie’s Creative FOOH Campaign Captivates Audiences with CGI Magic

Caudalie’s FOOH campaign uses CGI to create a captivating and memorable ad, showcasing their serum's effectiveness while being cost-effective and environmentally friendly.

No Matter How You Slice It, BFCM Is Approaching—Make Every Day Count with Klaviyo’s BFCM Planning Calendar

Use Klaviyo’s BFCM planning calendar to stay organized and ahead of the competition with daily guidance, tactics, and essential to-dos.

Good Morning: OpenAI Testing SearchGPT Prototype to Compete with Google, Plus Trending DTC Insights

OpenAI is testing a SearchGPT prototype to challenge Google’s dominance in the search market, offering summarized results with source links and follow-up question capabilities.

Jake Paul’s W Brand Raises $11M to Compete with Axe; Alibaba-Backed AI Startup Baichaun Now Valued at $2.8B After $693M Funding Round

Jake Paul’s W brand raises $11 million to compete with Axe, and Alibaba-backed AI startup Baichaun is valued at $2.8 billion after raising $693 million.

Two Website Improvements Levi’s Made to Boost Q2 Sales by 19%

Levi’s boosted Q2 sales by 19% through a redesigned main navigation tailored to customer shopping habits and enhanced site speed, improving user experience and conversions.

Luxe Weavers Grew 45% YoY by Expanding to Walmart Marketplace and Accessing New Customers, Tools, and Support

Luxe Weavers achieved 45% YoY growth and expanded to seven figures by joining Walmart Marketplace, accessing new customers, tools, and support.

How Pilothouse 10x Revenue on Prime Day: A Winning Strategy Breakdown

Pilothouse helped clients achieve 10x revenue on Prime Day through pre-planning, strategic deal structures, and precise PPC campaign management, ensuring maximum visibility and efficiency.

This AI Tool Boosted Tata Harper Skincare’s Sign-Ups by 65%—Discover How Klaviyo AI Can Do the Same for Your Brand

Klaviyo AI helped Tata Harper Skincare increase sign-up form submissions by 65%. Learn how it can enhance your brand’s strategy and revenue in an upcoming webinar.

Listen to Our DTC Podcast with Glamnetic's Margaret Fortner: Why They Invested in Podcast Ads and Common A/B Testing Mistakes

Listen to our DTC podcast with Glamnetic's Margaret Fortner as she discusses their investment in podcast ads and common A/B testing mistakes.

How to Succeed in Attribution by Trying Really Hard — Part Three

This section highlights the importance of using multiple attribution tools and metrics, like MER and post-purchase surveys, to guide ad performance and business-level decisions.

How to Succeed in Attribution by Trying Really Hard — Part Two

This section explores how iOS 14 disrupted marketing attribution, the rise of modern MTA platforms like Northbeam and TripleWhale, and how brands are adapting by diversifying their media mix.

How to Succeed in Attribution by Trying Really Hard

This section explores the evolution of marketing attribution, emphasizing the importance of using multiple data sources and tools like UTMs and pixels to make informed decisions post-iOS 14.