Prepare to have your perspective shifted.

AI Safety Board Delays ChatGPT-5; OpenAI Ensures Enhanced Security

‍OpenAI is finally creating an AI Safety and Security board led by Sam Altman after employees like former safety leader Jan Leike resigned earlier this month citing safety concerns.

In the Social Sphere: Budget-Savvy Campaign Tips

Before launching campaigns, consider key factors to avoid overspending and ensure ad success. Plus, get consumer insights, ecommerce solutions, and the latest industry news.

Essential Tracking Setup for Your Brand's Day 1

Set up tracking on day 1 to collect valuable data on user demographics, interests, and behavior. Use GA4, Meta Pixel, Google Ads, and more to build retargeting audiences and measure growth from launch.

Cécred’s Secret to Shopify Success

Discover the Shopify apps helping Beyoncé’s haircare brand Cécred make nearly six figures per month and potentially grow into a million-dollar business.

### Google’s 14,000 Ranking Factors Revealed 😬

Google's internal documents reveal over 14,000 ranking factors impacting search results. Read the full story below in our News section!

📈 New Integration: Upload Files Directly to ChatGPT

This section covers various updates and news related to technology, marketing, and current events, including a new integration for ChatGPT, insights on influencer marketing ROI, recent developments from Skittles, Amazon, and Alibaba, and a list of upcoming fun holidays to celebrate.

Boost Your Sales with Strategic Giveaways Featuring Van Oakes

In this podcast episode, Van Oakes, founder of Goat Media, shares strategies for running successful giveaways to boost sales and lower customer acquisition costs. He discusses leveraging high-value incentives, influencers, and omnichannel marketing, along with legal compliance and maximizing participation through winner content.

3 Creative Campaigns for Mental Health Awareness Month

This section highlights three Mental Health Awareness Month campaigns: Rare Beauty's hotline, OLIPOP's educational content on sugar and mental health, and Alo Yoga's self-love video campaign. These initiatives promote mental health awareness and emotional connections.

This Brand Doubled Their Sales—Your Brand Can Too!

A brand in Pilothouse's Pilot Program doubled their sales and increased their average order value by $30. Limited spaces are available to help other brands achieve similar success. Contact the partnerships team to scale your brand.

TikTok Layoffs Begin Amid U.S. Ban Concerns

TikTok is laying off a thousand employees due to the impending U.S. ban. The newsletter also covers Mental Health Awareness Month campaigns, strategic Tesla giveaways to reduce CAC, a new ChatGPT feature, and fun June holidays.

YouTube Ads Full Funnel Breakdown with Kari from Pilothouse

Kari from the Pilothouse Google team explains using YouTube Ads for a full funnel strategy on the DTC podcast. She covers the best content for each funnel stage, measuring success with GA4 data and post-purchase surveys, and the benefits of YouTube for brand recognition and traffic.

Looking for Your Ecommerce Secret Weapon? Discover Diamond Hook

Since 2017, Diamond Hook has scaled ecommerce brands like SET Active and Squatty Potty. Founder Nik Sharma praises their fast, knowledgeable team. Known as a "secret weapon" for web, brand, and growth needs, they also offer end-to-end ecommerce services through Hook Logistics.

Common Website Mistakes: Part II

This section highlights common ecommerce website mistakes that can hinder conversions. Key issues include untrustworthy site appearance, lack of social proof, and unclear customer support options. Recommendations include adding customer reviews, security badges, and multiple contact methods to build trust and improve customer experience.

Microsoft's Copilot+ PCs: A Privacy Concern?

Microsoft's new Copilot+ PCs feature a 'Recall' function that constantly takes screenshots to track user activity, raising privacy concerns. The newsletter also covers common ecommerce site mistakes that limit conversions, tips for creating high-converting YouTube ads, and ways to gamify the user experience without affecting profit margins.

E-commerce Insights, M&A News, and Social Media Tools

This section covers quick updates on driving more orders in Shopify, recent mergers and acquisitions in the AI and ecommerce space, and tools for monitoring AI Overviews performance. It also includes news about Meta's new AI council board, Canva's Enterprise offering, and Grace Coddington's role in Merit's new campaign.

Boost Performance with Emojis in Your Creatives

The Pilothouse Meta team has seen increased performance by adding emojis to creatives, with examples like CPAP.com achieving a 48% higher click-attributed ROAS. Testing involves pairing top products and headlines with different emojis to identify the most effective combinations. Brands like True Classic can benefit by incorporating emojis relevant to their products and sales.