Prepare to have your perspective shifted.

Inside Rihanna's Fenty Hair Pre-Launch Email Mastery: Engage, Excite, and Convert!

Rihanna launched Fenty Hair with a savvy email strategy, offering early access, discounts, and daily communication to build excitement and reduce buying friction before the official release.

Unlock Explosive Growth at C-Suite Mastermind: Exclusive Offer Inside!

Join us for the C-Suite Mastermind in Victoria, BC, this September, featuring top mentors and exclusive insights from successful brand owners. Save $500 with the DTCREADER promo code until July 1st.

Boost Engagement: Outway's Run Club Event Sparks UGC with Performance Socks

Outway founder Rob Fraser shared a snap from a recent run club event where participants received Outway socks, generating excellent user-generated content (UGC). Tapping into active communities can be a significant strategy for performance-wear brands.

Engage Your Audience: Puzzle Ads Are the New Trend in Creative Marketing

Puzzle ads are trending on social media, capturing attention by dividing product images into sections for viewers to unscramble. This engaging format keeps audiences guessing and encourages interaction in the comments, making it a creative strategy worth testing.

ButcherBox Boosts Revenue 5.5x with Klaviyo SMS in One Quarter

ButcherBox saw a 5.5x revenue increase in a single quarter after implementing Klaviyo SMS to notify customers about order deliveries and encourage reorders. They also achieved 63K SMS sign-ups, 5.5x YoY growth in SMS revenue, and 33% YoY growth in order rate from SMS campaigns in Q1 2024.

Boosting AOV: How Phlur Uses Shopify Apps to Drive Revenue

Phlur, a modern fine fragrance brand, leverages Shopify apps to drive revenue growth. Key tools include EG Auto Add To Cart for upselling, Rebuy Personalization Engine for AI-driven product recommendations, and PushOwl & Brevo for personalized push notifications, all contributing to higher average order value (AOV) and decreased cart abandonment.

Unlock SMS Success: What Consumers Really Think When They Get Your Texts

Klaviyo surveyed 8,000 consumers globally to understand their preferences for receiving SMS from brands. Key findings include that 86% made 2+ purchases via SMS in the last year, 65% accelerated their buying due to SMS, and 72% expect at least one SMS message per week.

Shopify's Big News: Partnership with Target Plus for U.S. Merchants!

Shopify announced a partnership with Target, allowing U.S. merchants to sell on Target Plus. This follows over 150 updates in their Summer '24 Edition. Shopify President Harley Finkelstein says this will help brands reach millions of new customers.

Master the Content Game: Persistence Pays Off in Social Media Marketing

Persistence is crucial for success in content marketing. Direct mail campaigns for cart abandoners can drive high ROAS, while celebrating quirky holidays can boost engagement. Recent news includes Target and Shopify's partnership, TikTok's new image-sharing app, and Emma Chamberlain's Lancome campaign.

Mastering Omnichannel: Sarah Carusona's Growth Strategies for Alpha Lion

In the latest DTC Podcast, Sarah Carusona, fractional Head of Growth at Alpha Lion, discusses her data-driven approach to omnichannel marketing, the role of content in DTC branding, and strategies for maintaining a premium brand without discounting.

Unlock Unlimited Content: Minisocial Partners Brands with Top Micro Influencers

Minisocial partners brands with high-quality micro influencers to create a never-ending library of fully-licensed content, shared with their followers. No long-term commitments, just impactful content production.

Shopify's Summer Update: New Tools, Enhanced Checkout, and More!

Shopify's Summer Edition update introduces over 150 new products and features, including enhanced cross-border management, improved checkout experiences, advanced analytics tools, customizable theme settings, and expanded AI capabilities with Shopify Magic.

Transform Your PDPs: From Bland to Brand-Building Storytellers

Many product detail pages (PDPs) use bland images and keyword-stuffed descriptions, missing an opportunity to engage customers. Eko's free guide shows how to use storytelling, engaging visuals, and emotional narratives to enhance your PDPs.

Help Us Double Our Podcast Listeners: Join the DTC Podcast Movement!

DTC Newsletter aims to increase podcast listeners from 9.8% to 20% in the next 30 days by encouraging subscribers to tune into the DTC Podcast on Apple or Spotify.

Master Your Focus: Robin Sharma's 90/90/1 Method for Crushing Goals

Leadership expert Robin Sharma’s 90/90/1 method involves dedicating 90 minutes a day for 90 days to focus on your most important goal, helping you cut out distractions and achieve success.

Email Design Mastery: Lessons from Gucci and Ralph Lauren on Simplicity and Performance

In the latest DTC Podcast, Pilothouse’s Head of Email and Retention, JoGo, discusses simplifying email marketing strategies by analyzing successful designs from industry leaders like Gucci and Ralph Lauren.