Prepare to have your perspective shifted.

🤖 AI Overviews: Google's New Search Experience is Here!

Google's AI Overviews, part of the Search Generative Experience, are now live for U.S. users. This new feature provides AI-generated summaries at the top of search results, potentially impacting organic traffic for informative sites.

🚨 Last Call: Join the Ultimate Meta and TikTok Ads Masterclass!

Register now for a 5-week intensive training on Meta and TikTok ads. Learn from top DTC operators about creative operations, ad production, performance tracking, and scaling. Don't miss out—secure your free ticket and exclusive bonuses today!

Google’s AI Overhaul and What It Means for You!

Google announced a new multimodal AI assistant called Project Astra and launched AI Overviews in search, now live in the U.S. Learn how these updates will impact your search experience.

🌐 Google's AI Overhauls: Hit or Miss?

Google's new AI Overviews in search, formerly Search Generative Experience, have received mixed reviews. Users shared concerns over AI scraping content from Reddit and Quora as credible sources.

🧳 Capture the Market with Pinterest's 2024 Travel Trends!

Pinterest's 2024 Travel Report reveals key trends like quiet life travel, adventure activities, and group road trips. Brands can leverage these insights to create targeted marketing campaigns that resonate with travel seekers.

💡 Think Outside the Box: Go Beyond Customer Avatars!

Move beyond customer avatars and explore holistic audience stackers for ad campaigns. Targeting broad audiences can be costly, so test unlikely audiences to find unexpected engagement and high returns.

👀 Pilothouse Boosts Brand's Email Revenue by 145% Without Extra Spend!

Pilothouse increased a wellness brand's email revenue by 145% by improving email list health, fixing deliverability issues, and implementing targeted messaging and redesigned templates.

Temu Shifts Focus, Easing U.S. Ad Competition!

Temu is shifting its focus away from the U.S. market due to concerns over the TikTok ban, potentially reducing competition and lowering CPMs for SMBs on Meta Ads.

🌐 Efficiency is Key: Streamline Your Social Processes!

Streamline your processes to add value and boost efficiency, saving time and money. Plus, check out the latest industry news and tips to drive more orders and uncover revenue in your Shopify store.

📉 Meta Account Underperforming? Here's How to Recover!

Is your Meta account performance down? The Pilothouse Meta team suggests reviewing data trends, rebuilding top ad campaigns, relaunching successful old campaigns, and addressing user comments to improve ad performance.

📈 Boost Profits with Shipfusion’s FREE Inventory Management Tool!

Shipfusion offers a free inventory management calculator to help ecommerce brands optimize stock, understand inventory metrics, and prevent mismanagement, ensuring continued growth and sales.

🏆 Designing Product Pages That Win Over Older Shoppers!

Learn how beauty brand BOOM! creates a seamless shopping experience for older buyers with larger fonts, clear CTAs, video demos, and accessible design choices on their product pages.

OpenAI's GPT-4o Enhances Real-Time Customer Interaction!

OpenAI's latest model, GPT-4o, is now available for all users, impressing with its real-time responses and ability to pick up on emotional cues, enhancing the online shopping experience.

🌐 Boost Your AOV with Easy Upsells!

Increase your average order value by adding recommended products or top product mentions at the bottom of your page. This simple upsell strategy can boost basket size, but be mindful of your site speed.

🎧 Cracking the DTC Code: Insights from The Marketing Millennials!

In this podcast episode, Daniel and Ari Murray of The Marketing Millennials discuss what makes brands successful in 2024, emphasizing authentic marketing, influencer growth, and effective ad spend.

🌱 Plant People’s Winning Multi-Channel Strategy in Wellness!

Plant People dominates the wellness space by using a multi-channel approach with micro-influencer campaigns and paid ads, achieving authentic touchpoints to drive conversions.