Prepare to have your perspective shifted.

OpenAI Faces Backlash Over Scarlett Johansson's Voice Use

OpenAI is under fire for allegedly using a voice similar to Scarlett Johansson's in ChatGPT without her permission. Johansson publicly criticized the company, leading to the suspension of the Sky voice. Other news includes Google's AI Overviews adding ads, TikTok's new Symphony AI Suite, Liquid Death's jet giveaway, and Crocs' shoe takeback program.

Liquid I.V. Debuts New Brand Identity After 12 Years

Liquid I.V. has refreshed its product packaging for the first time in twelve years, adopting a modern and inviting color palette, bold typeface, and appealing visuals to highlight flavor and benefits. This rebrand coincides with their summer campaign, aiming to attract health-conscious customers and stand out in a competitive market.

How Amazon’s Creator Connections Works

Amazon's Creator Connections is a beta affiliate and influencer marketing program that allows brands to partner with influencers and publications to promote products. Brands set commission rates, and creators choose campaigns to earn commissions. The program shows promising results, with Pilothouse seeing success for clients offering varying commission levels.

OpenAI's ChatGPT-4o Success and Controversies

OpenAI's daily visits doubled to 100 million after releasing ChatGPT-4o. Despite this success, the company faces controversy over allegedly using Scarlett Johansson's voice without permission, leading to employee resignations. Today's DTC newsletter also covers Amazon's Creator Connections feature, Liquid I.V.'s packaging refresh, and the Sky voice mode controversy.

How Studs' Anna Harman Dominates the Earscape Trend

In this podcast, Anna Harman, co-founder of Studs, discusses scaling the brand with experiential retail, the Earscape trend, and excellent customer service. The episode also covers their pandemic pivot to ecommerce and future growth plans.

The Power of Deinfluencing: Rethinking Influencer Marketing Strategies

The deinfluencing trend promotes conscious consumption by sharing honest reviews of products on social media. Brands should focus on transparency and genuine influencer partnerships to build trust and leverage this trend in their marketing strategies.

How Four Sigmatic Became Amazon's #2 Best-Selling Ground Coffee

Four Sigmatic boosted their Amazon sales by partnering with Pilothouse, focusing on Pay-Per-Click spend and strategic SEO and CRO alignment, resulting in significant increases in ROAS, monthly gross profit, shipped revenue, and active subscribers.

Reddit Stock Surges After OpenAI Partnership

Reddit's stock surged 15% after partnering with OpenAI to train its language model using Reddit content. This follows a similar deal with Google. Also covered: the deinfluencing trend, Studs' growth, and using PR mentions in paid ads.

Optimizing Engagement and Quick Updates

Stop messaging unengaged users to avoid harming your brand and KPIs. Highlights include a free $100 Amazon gift card for Shopify merchants booking a demo with Black Crow AI and news on Google's AI chatbot 'Gems,' TikTok's 60-minute video test, and Samsung's 'Uncrushed' ad.

🐝 Flonase’s Winning Bridgerton Ad Campaign

Flonase teamed up with Bridgerton for a clever ad campaign coinciding with the show's third season and spring allergy season. The ad playfully uses the couple name "Polin" to highlight allergy symptoms, seamlessly integrating the product into the show's aesthetic.

Navigating Email Landmines: Insights from Jogo on Bot Clicks and Deliverability

In this podcast episode, Jogo, the Email and Retention Director at Pilothouse, discusses the impact of bots on email campaign clicks and reviews Klaviyo's new bot click exclusion feature. He also covers common pitfalls in email marketing, strategies for improving email deliverability and engagement, and the importance of using tools like Glock apps to monitor inbox placement.

💁‍♀️🤳 Why “IGC” Crushes Boring-Old Ad Content

Influencer-generated content (IGC) brings authenticity to your ads, resulting in higher engagement. With SARAL, easily find influencers, automate outreach, and let them create captivating content for your brand.

🤯 Join Walmart Marketplace in Three Easy Steps!

Expand your reach with Walmart Marketplace in just three steps: set up an account, ship your products, and start selling. Enjoy up to 50% off referral fees and fulfillment services for 90 days. No setup or monthly fees.

Zuck’s Nostalgia Party and Meta Ad Wins!

Mark Zuckerberg celebrated his 40th birthday with a nostalgia party, featuring recreations of his Harvard dorm room and childhood bedroom. The event highlighted his success, including Meta Ads revenue from Temu.

🌐 The Psychology of Persuasion: Unlocking Customer Conversions!

Understanding customer psychology is crucial for effective marketing. Applying common psychology strategies can make your messaging more persuasive and boost conversions.

🎧 Start Planning Now for a Record-Breaking BFCM!

With Black Friday only 193 days away, it's time to start planning. The Pilothouse team shares tips on evaluating media mix, testing new channels, reviewing last year's performance, ensuring tracking pixels work, and optimizing email opt-in forms for a successful Q4.