Prepare to have your perspective shifted.

DTC543 - Lemme's Build Your Own Bundle Feature [DTC Archive]

How activewear brand POPFLEX capitalized on their lilac skirt mention in Taylor Swift’s Tortured Poets album with their marketing campaign.

DTC542 - Google Ad Customizers Phase Out [DTC Archive]

We go over how Google is phasing out ad customizers for ETAs and DSAs and pushing responsive search ads as the most effective ad format by the end of May.

DTC540 - Benefit Cosmetics x Scrub Daddy Collab [DTC Archive]

We explain why Benefit Cosmetics and Scrub Daddy’s limited edition kit is a great strategic move for both brands and our future products prediction.

DTC547 - Mala Candles’ Earth Day Campaign [DTC Archive]

We analyze candle brand Mala’s Earth Day campaign and why their landing page’s positive messaging makes consumer’s feel good about spending.

DTC544 - Will TikTok Notes Rival Instagram? [DTC Archive]

We test out the new photo sharing app TikTok Notes and its capabilities as it rolls out for limited testing in countries like Canada and Australia.

DTC546 - Virtual AI Influencers Pros and Cons [DTC Archive]

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DTC545 - A/B Testing Amazon Listing Images [DTC Archive]

We discuss the benefits of A/B testing your Amazon listing images plus share results from Pilothouse’s client CorneaCare with visual examples.

DTC548 - How Is Gen Alpha Different from Gen Z? [DTC Archive]

Learn about Generation Alpha’s key characteristics, how they are different from Gen Z, and their favorite product discovery channel, YouTube.

DTC551 - Tips To Write A Strong Call To Action [DTC Archive]

We break down how a brand can create a strong call to action using specific words and phrases to get customers to click through plus examples.

DTC549 - Chamberlain Coffee Collab with 818 [DTC Archive]

We analyze why the Chamberlain Coffee and 818 Tequila collab makes sense and why the limited edition espresso martini kit sold out so quickly.

DTC550 - Three AANHPI DTC Brands To Watch [DTC Archive]

We look at three Asian owned businesses that are crushing it in the DTC space. Get to know the founders and ways to support these AANHPI brands.

DTC555 - Amazon’s Search Query Performance [DTC Archive]

We explain how to analyze Amazon’s search query performance report and why the metric brand share of impressions is so important to evaluate.

DTC552 - Jentle Salon Is A Hit With Gen Z [DTC Archive]

We analyze why Gentle Monster and Blackpink’s Jennie latest collaboration is a hit with Gen Z due to its emphasis on customization and cost savings.

DTC554 - Analyzing OLIPOP’s Landing Page [DTC Archive]

Learn how OLIPOP’s creative and interactive landing page helps bring in repeat traffic and creates buzz around their new Barbie-inspired flavor.

DTC553 - Instagram Launches New Stickers [DTC Archive]

Here’s how brands can take advantage of Instagram’s four new interactive stickers to create more customer engagement over Instagram Stories.

Smart Marketing: How VENROY Leveraged Rhode Pop-Up Traffic for Massive Exposure

VENROY capitalized on the high foot traffic from the Rhode pop-up in NYC by handing out branded water, leading to a spike in online searches and user-generated content on TikTok.