Prepare to have your perspective shifted.

📃 Boost Your Shopify Insights with UTM Reports!

Shopify UTM reports help analyze user behavior, sales data, and marketing channel effectiveness. The Pilothouse Meta team uses these reports for same-day data and long-term trends, recommending their use alongside other reporting platforms like GA4.

Unlock Growth: The Ultimate Email & SMS Checklist from Top Brands

Klaviyo analyzed 143,000 brands to provide a checklist of email and SMS best practices, including campaign frequency, sign-up form strategies, and tips for multi-channel campaign building.

Adobe's 2024 SMB Brand Report: Top Fonts, Colors, and Features Revealed

Adobe's 2024 Small Business Brand Report reveals that 85% of brands prefer natural background colors like white, and 90% use sans serif fonts like Roboto and Montserrat.

Google Sheets Integration Simplifies GA4 Data Analysis

Google has introduced a new Google Sheets integration to make GA4 data analysis easier, along with updates on mobile app experiences, social media calendar dates, and news highlights in the social sphere.

HexClad’s Recipe for Success: Omnichannel Strategy with Cam Bush

Cam Bush from HexClad discusses the importance of omnichannel marketing, consistent ad spend, and high-profile partnerships, sharing insights from his journey in brand marketing and how HexClad achieved significant growth.

Are You at the Mercy of Meta? Discover SARAL's Influencer Solution

Many advertisers are facing high ad costs and poor performance on Meta. SARAL suggests diversifying with influencer marketing to leverage authentic content and dedicated communities.

Step into Walmart Realm: 3D Ecommerce Reimagines Online Shopping

Walmart has launched Walmart Realm, a 3D ecommerce experience with immersive virtual worlds inspired by social trends, allowing shoppers to explore, interact with products, and collect rewards.

TikTok's Clone Strategy: A Pre-Ban Innovation

TikTok is rumored to be cloning its recommendations algorithm before the U.S. ban, potentially creating an independent version of the app to address data privacy and safety concerns.

📈 Sipping the Trend: Mocktail Mania Takes Over! 🍉

Searches for mocktails are up 280% this week, with "watermelon mocktail recipes" trending. Perfect timing for mixer brands to create refreshing summer drink recipes.

🎧 Unlock Revenue: Mastering Pre-Purchase Upsells!

Learn from Aves at Pilothouse on how to maximize revenue with pre-purchase upsells, why they matter, and effective strategies for implementation.

Beauty Buzz: How Tower 28 and OUAI's Collab Sold Out in a Day! 💗

Tower 28 and OUAI's limited edition lip gloss collaboration sold out in a day thanks to strategic social media buzz, catchy vacation-themed copy, and smart bundling strategies.

Boost Your Brand with the Healthy Active Boom! 🥦

Learn how to leverage the growing demand for healthy active products with insights from LTK's recent Shopper Study and expert creator marketing strategies.

Google's AI Fixes and Summer Trends: Your DTC Update!

Google addresses AI issues with over a dozen updates to prevent incorrect and misleading search results.

Pinterest & Shopify's Inclusion Fund: Empowering Marginalized SMBs

Pinterest partnered with Shopify to launch the Inclusion Fund, supporting SMBs from marginalized communities with resources to grow their businesses. The program is active in the U.S. and Canada, with plans for global expansion later this year.

✍️ What To Test in Micro-Holiday Campaigns

Leverage micro-holiday sales to gather valuable data and improve your BFCM campaigns. Test discount thresholds, offer formats, free shipping, product SKUs, and evergreen sales to maximize conversions and build strong Q4 strategies.

📦 You’re Busy Enough, Stop Spending Time Worrying About Logistics…

As a growing DTC company, handling logistics alone can be overwhelming. Hook Logistics offers top-tier 3PL services to streamline your shipping and fulfillment needs.