Prepare to have your perspective shifted.

DTC478 - 10 Tips for Headline Writing - DTC Ecommerce Newsletter [DTC Archive]

DTC 478 - AI- Powered Attribution, Click Worthy Headlines, AI Creatives, Sustainable Partnerships, Amazon Audit Tactics

DTC477 - SKIMs’ Coquette Valentine’s Day Ad [DTC Archive]

DTC 477 - UGC = Profit Unlock, SKIMS Leverages Coquette, 2024 Media Mix, Amazon Return Mistakes

DTC476 - HTML vs. Plain Text Emails - DTC Ecommerce Newsletter [DTC Archive]

DTC 476 - AI Ad Creative, Plain Text Emails, No-Cost Inventory Funding, Meta Angle Tests

DTC479 - Mr. Beast and X's Video Ad Revenue [DTC Archive]

DTC 479 - Mr. Beast and X Collab, BFCM Q1 Ads, Gmail Snooze Feature

DTC481 - A Cookieless Future: Advertising Impact [DTC Archive]

DTC 481 - Third-Party Cookie Depreciation, Post-Click Optimization, Revenue Generators

DTC482 - Michael CeraVe Brand Collaboration [DTC Archive]

DTC 482 - CeraVe Brand Collab, Super Bowl Tips, V Day Ads

DTC480 - Solo Stove's New Brand Ambassadors [DTC Archive]

DTC 480 - Solo Stove Pivots, Sending Teaser Emails, Proofread Your Copy

DTC483 - Coors Light Made To Chill Campaign [DTC Archive]

DTC 483 - Profitable Customer Acquisition, Coors Light UGC Campaign, Something For Your Marketing Team, Super Bowl Meta Ad Tips

DTC485 - Hydro Flask's Reply To Stanley Cup Lead [DTC Archive]

DTC 485 - Water Bottle Beef, Amazon Earnings, Life-changing Questions

DTC490 - How Topicals Connects with Gen Z [DTC Archive]

We explain how a BIPOC brand like Topicals connects with Gen Z through inclusive and diverse imagery, community building, and its social mission.

DTC486 - Why You Should Use Amazon A+ Content [DTC Archive]

DTC 486 - Amazon A+ Content, Sustainable Plastic, Teamwork Tips

DTC487 - Ways to Find Your Target Audience [DTC Archive]

DTC 487 - Target Audiences, Email CTR, and Great Customer Experience

DTC489 - STARRY’s Super Bowl Marketing Tactics [DTC Archive]

Beverage brand STARRY teams up with rapper Ice Spice for a Superbowl ad and uses creative online marketing tactics to attract more Gen Z customers.

DTC488 - Uber Eats Super Bowl Ad with Beckhams [DTC Archive]

We break down Uber Eats' hilarious Super Bowl ad with the Beckhams and how it leverages a viral pop culture meme for a memorable commercial.

DTC491 - Harness Brand Humor in TikTok Videos [DTC Archive]

Adding brand humor to your TikTok videos can help with engagement and conversions. Here are ways you can add brand personality to your content.

DTC492 - Rhode's Lip Balm Phone Case UGC Strategy [DTC Archive]

We explain why skincare brand Rhode's lip balm phone case went viral on TikTok and why it's a brilliant marketing move to get more quality UGC.