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LSKD’s Creative Ad Hooks Users for Mid-Year Sale
Apparel brand LSKD uses a unique POV and trending audio to create an engaging ad for their mid-year sale, designed to capture attention and increase engagement.
August 28, 2024
Mastering Meta Breakdowns: Boost Ad Performance with These Tips
Learn how to use Meta breakdowns to analyze ad performance by age, gender, platform, and placement, helping you find areas to scale and optimize your campaigns.
August 28, 2024
Transform Dull Product Descriptions Into Engaging Stories
Most product descriptions are boring. Learn how to craft stories, tap into emotions, and show real-life value to engage customers with eko’s free guide.
August 28, 2024
AI Unveils Top YouTube Ad Trends for 2024
Google's AI analyzed over 8,000 YouTube ads, revealing key trends for successful campaigns, including highlighting diversity, embracing self-expression, fostering community, and incorporating fantasy.
August 28, 2024
How This Brand Doubled Sales and Boosted AOV by $30
A service-based brand doubled their sales and increased their average order value by over $30 through Pilothouse's Pilot Program.
August 28, 2024
Google Shifts Ad Payment Policy: Automate by July 31 or Risk Suspension
Google is requiring high-growth advertisers to switch to automatic payments by July 31 to avoid account suspension.
August 28, 2024
How VERAFIED Uses Shopify Apps to Boost Global Sales
VERAFIED, a premium accessories brand, uses Shopify apps like Geolocation, Klarna, Ghost Retail, and Wishlist Plus to cater to a global audience and enhance conversions for their high-priced items.
August 28, 2024
Tackling High Ad Costs and Low ROAS: Your Influencer Marketing Solution
SARAL's Automate Program helps e-commerce brands struggling with high ad costs and low ROAS by providing influencer marketing expertise and management.
August 28, 2024
Boost Your ROAS: Why Catalog Ads on Meta Outperform Other Ad Types
The Pilothouse Meta team finds that catalog ads on Meta deliver a 20% higher ROAS and double the click-through rate compared to single image and video ads.
August 28, 2024
Introducing: Must-Attend Ecommerce Events for Summer 2024!
New section added featuring must-attend ecommerce events for the rest of the summer, along with insights on effective catalog ads, successful Shopify apps, and a popular cake ad.
August 28, 2024
Google Now Supports Custom Event Data Import for Enhanced Analytics
Google announces support for custom event data import, allowing businesses to combine Google Analytics data with external sources for better reporting.
August 28, 2024
From Google to DTC: Ben Kruger’s Journey to Dropshipping Success
Former Google Ads rep Ben Kruger shares his journey to launching a successful dropshipping business and key tactics for scaling profitability.
August 28, 2024
Personalized Direct Mail: The New Frontier in Customer Engagement
Poplar offers a direct mail platform that personalizes mail just like digital ads, enhancing engagement and ROI.
August 28, 2024