Prepare to have your perspective shifted.

Revamp Your SMS Strategy: Insights from Yotpo’s National SMS Waste Day!

Join Yotpo's National SMS Waste Day to learn from experts how to update your SMS strategies, featuring insights from the 2024 SMS Benchmark report and a success story from Princess Polly.

How Gen Z Redefined the Marketing Funnel: The New Rules of Engagement

Gen Z has transformed the marketing funnel into a nonlinear journey, influenced heavily by social media, in-person experiences, and strong brand communities.

Prime Day Is Here: Megan Thee Stallion Drops New Anthem for July 16-17!

Prime Day is set for July 16-17, featuring a new song and music video by Megan Thee Stallion to celebrate the event.

Engage Your Audience: The Secret to Shorter, More Effective Ads

Shorten your ad videos to keep viewers engaged and avoid losing their interest.

Unleash Meta Ads Library: Insider Tips to Spy, Learn, and Inspire!

Learn how to use Meta Ads Library to spy on competitors, find creative inspiration, and optimize your ad strategies with tips from the Pilothouse Meta team.

Inside Rihanna's Fenty Hair Pre-Launch Email Mastery: Engage, Excite, and Convert!

Rihanna launched Fenty Hair with a savvy email strategy, offering early access, discounts, and daily communication to build excitement and reduce buying friction before the official release.

Unlock Explosive Growth at C-Suite Mastermind: Exclusive Offer Inside!

Join us for the C-Suite Mastermind in Victoria, BC, this September, featuring top mentors and exclusive insights from successful brand owners. Save $500 with the DTCREADER promo code until July 1st.

Boost Engagement: Outway's Run Club Event Sparks UGC with Performance Socks

Outway founder Rob Fraser shared a snap from a recent run club event where participants received Outway socks, generating excellent user-generated content (UGC). Tapping into active communities can be a significant strategy for performance-wear brands.

Engage Your Audience: Puzzle Ads Are the New Trend in Creative Marketing

Puzzle ads are trending on social media, capturing attention by dividing product images into sections for viewers to unscramble. This engaging format keeps audiences guessing and encourages interaction in the comments, making it a creative strategy worth testing.

ButcherBox Boosts Revenue 5.5x with Klaviyo SMS in One Quarter

ButcherBox saw a 5.5x revenue increase in a single quarter after implementing Klaviyo SMS to notify customers about order deliveries and encourage reorders. They also achieved 63K SMS sign-ups, 5.5x YoY growth in SMS revenue, and 33% YoY growth in order rate from SMS campaigns in Q1 2024.

Boosting AOV: How Phlur Uses Shopify Apps to Drive Revenue

Phlur, a modern fine fragrance brand, leverages Shopify apps to drive revenue growth. Key tools include EG Auto Add To Cart for upselling, Rebuy Personalization Engine for AI-driven product recommendations, and PushOwl & Brevo for personalized push notifications, all contributing to higher average order value (AOV) and decreased cart abandonment.

Unlock SMS Success: What Consumers Really Think When They Get Your Texts

Klaviyo surveyed 8,000 consumers globally to understand their preferences for receiving SMS from brands. Key findings include that 86% made 2+ purchases via SMS in the last year, 65% accelerated their buying due to SMS, and 72% expect at least one SMS message per week.

Shopify's Big News: Partnership with Target Plus for U.S. Merchants!

Shopify announced a partnership with Target, allowing U.S. merchants to sell on Target Plus. This follows over 150 updates in their Summer '24 Edition. Shopify President Harley Finkelstein says this will help brands reach millions of new customers.

Master the Content Game: Persistence Pays Off in Social Media Marketing

Persistence is crucial for success in content marketing. Direct mail campaigns for cart abandoners can drive high ROAS, while celebrating quirky holidays can boost engagement. Recent news includes Target and Shopify's partnership, TikTok's new image-sharing app, and Emma Chamberlain's Lancome campaign.

Mastering Omnichannel: Sarah Carusona's Growth Strategies for Alpha Lion

In the latest DTC Podcast, Sarah Carusona, fractional Head of Growth at Alpha Lion, discusses her data-driven approach to omnichannel marketing, the role of content in DTC branding, and strategies for maintaining a premium brand without discounting.

Unlock Unlimited Content: Minisocial Partners Brands with Top Micro Influencers

Minisocial partners brands with high-quality micro influencers to create a never-ending library of fully-licensed content, shared with their followers. No long-term commitments, just impactful content production.