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🎧 On today’s episode of the DTC pod, we’re 🦷brushing🦷 up on creating a balanced and success-focused mindset with SNOW Oral Care CEO and DTC icon Josh Elizetxe.

SNOW is an oral care and cosmetic company that offers a variety of premium, best-in-class, and award-winning products, including teeth whitening kits, serums, toothpaste, mouthwashes, and more.

‍The takeaways 👇

⚖️ A balancing act

The idea of prioritizing a work-life balance is a relatively recent concept.

People are beginning to recognize the importance of taking care of themselves in order to take care of their business and how easy it is to neglect yourself when trying to “get ahead.”

For many people, work is the main focus, and life revolves around it, leading many to feel unfulfilled or unhappy because they don't have the time or capacity for anything else. However, Josh discusses that there is a line between investing in yourself and distracting yourself.

🤑 Billions on the brain

The million billion dollar question is: Why do entrepreneurs need to be thinking in billions these days?

Entrepreneurs are often told that they need to think big to be successful. But what does that actually mean?

Successful entrepreneurs are always thinking about how they can make the biggest impact possible. They don't limit themselves to what they can do right now… Instead, they look at how they can grow exponentially in the future.

“Thinking in billions really comes down to… thinking bigger. Your job as an entrepreneur is to architect opportunity for consumers… and use that opportunity to do something incredible.”

💰 What Josh would do with an extra $500K:

Josh is thinking outside of the oral care and cosmetic industry. He sees value in getting affiliates on board from other markets such as skincare and haircare in order to create programs with them that aligns their incentives with SNOW’s.

“We’ve been doing a lot of work on our affiliate program and reaching out to as many bloggers, vloggers, content creators, but mainly on the SEO side of things.”

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