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🎧 On today’s episode of the DTC pod, Sean Frank, CEO of Ridge Wallet, is back and dropping eComm knowledge bombs left and right. 💣
Get Sean’s take on the ever-shifting social media landscape, his approach to surviving the market downturn as a DTC brand, and what we can expect to hear from him as a C-Suite Mentor at the upcoming DTC C-Suite Mastermind event.
The takeaways 👇
#️⃣ “Social” media
As we are all aware at this point, Instagram is in the hot seat. 🔥 Some people feel that Meta’s newest update for the platform is just another attempt at trying to be too much like TikTok, slowly but surely stripping away its original charm. Sean, however, thinks the platform is headed in the right direction.
“People don’t know what they want until you show it to them. This idea of ‘social media’ has essentially gone away… People really want to be entertained and want a content platform. That’s what TikTok proves, that’s what YouTube proves.”
And he has a point. Additionally, with the landscape shifting toward favoring quality, recommended content over one-to-one social interactions, the opportunities for DTC brands to succeed on these platforms could be on the upward tick. 📈
✅ Thriving > surviving
With the market heading towards its inevitable downturn, how can DTC brands plan to weather the storm and be successful in Q4? Sean is narrowing his focus from macro to micro. Rather than trying to anticipate earnings and projections on a month-to-month scale in Q4, he’s focusing on how they can be profitable each day.
“Our main focus is taking it day by day at this point,… being profitable on a day-by-day basis, and maximizing our cash on-hand goals. So what’s our plan for Q4? We’re going to make the best decisions that we can in the moment.”
💡 The mentor mindset
As a mentor at the upcoming DTC C-Suite Mastermind event, Sean plans on challenging and motivating attendees by asking the hard questions while also bringing an air of mystery to Victoria, BC. 🧐
“Expect the unexpected because I’m not going to prepare!”
There you have it, folks!
👉 Listen to the full episode with Sean Frank here !
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