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🎧 This episode of the DTC Podcast, we got “skin deep” with Stu Jolley and Nathan Thompson. Stu and Nathan are leading the charge at Stories and Ink to provide effective long-term tattoo aftercare.
Stories and Ink is a brand built on culture. 💉
Not only have they completely disrupted the tattoo aftercare market, they continue to challenge public opinion, revolutionize tattoo education, and support the artists who support them to create a self-sustaining powerhouse on the verge of international expansion. 💥
If you already thought getting inked was cool, it’s about to get a whole lot cooler. 😎
Today’s podcast is about:
1️⃣ Addressing all potential consumers
2️⃣ Developing an effective SEO strategy
3️⃣ Using education and culture to drive growth
The Takeaways 👇
🌏 Finding purpose
Anyone of age can get a tattoo, but the industry leans towards a predominantly male demographic. Stories and Ink is challenging industry norms by building a gender-neutral environment to support their artists and consumers.
Education and inclusivity are staples of the brand interwoven throughout their content. Even their product names reflect this mission, like “From Dusk till Dawn” and “Wake and Glow Duo.”
When consumers can understand the brand's vision at every point of contact, you can trust that your retention will grow.
💪 Eating your vitamins
Utilize all the tools at your disposal to understand where consumers are and how they communicate.
Stories and Ink outline the most successful growth drivers this year as:
- Paid social media ads
- Klaviyo integrations
- Paid search results
Nathan says that a 16% increase in paid search spending drove a 26% growth in revenue this year and is a key indicator of its potential.
Outside of ad spend, the ability to “be where your consumers are” greatly influences your reach. That’s why being in tattoo shops and speaking to artists directly are both so integral to the success of Stories and Ink.
🤕 No pain, no gain
Stu thinks the “boom or bust” craze is detrimental to the long-term success of your brand. As the old nursery rhyme goes, “tortoise wins the race.” Moving slowly and methodically provides opportunities to develop a growth strategy and adapt it as necessary in a volatile market.
The full podcast features:
- Detailed SEO strategies
- A transition into Q4
- Investing in your community
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