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Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Juliana Casale, the brains behind the refreshing sparkling water brand, "Balloon."


Not only is Juliana a regular contributor to our DTC Newsletter, but she's also eager to share the wisdom she's garnered from her CPG startup journey. Here's a taste of what's in store:

Starting with Pre-orders: Discover Juliana's approach to gauge real market interest while minimizing risks.

The Power of Transparency: Learn how Juliana's open sharing of her brand-building journey has not only caught attention but also earned her invaluable advice.

The Quest for Genuine Feedback: Dive into Juliana's strategy for ensuring the feedback she receives is both authentic and constructive.

So, whether you're a beverage aficionado or just curious about the startup world, join us for a deep dive into the creation of "Balloon" and the nuances of launching a new product in the beverage landscape. Cheers!

Juliana’s Twitter: @attackofthetext

Balloon Twitter: @waterballoonco

Balloon Instagram: @waterballoonco

TikTok: @waterballoonco


00:00 - Introduction

02:15 - Starting Her Brand

15:10 - Ingredient Sourcing Challenges

18:45 - Go-To-Market Strategy

25:30 - $50,000 Investment Question


#Entrepreneurship #SparklingWaterBrand #StartupJourney #IngredientSourcing #GoToMarketStrategy #BusinessOutreachHack #DTCMarketing #EntrepreneurInsights

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