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For anyone wanting to craft a brand name thatâs as unique as it is fitting, take a page out of Wiletâs book. Itâs scary, but as Vivian says, trusting the process is key.
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đ Influencer launchpad
Vivian delved into the intriguing world of white labeling, where influencers play a starring role. This savvy strategy involves running your ads via influencers' accounts, effectively giving your brand a shot of adrenaline. But itâs not about randomly choosing an influencer with a mega-following; it's about finding the right influencer who vibes with your brand ethos. đŤ
Sourcing an influencer is a meticulous process of aligning your brand with someone who echoes your values. You want to foster genuine connections, not just flash your logo.
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đ° What Vivian would do with an extra $50K:
She would double down on amplification through genuine influencer collaborations in the 'Rest' niche. Her goal? To organically cultivate a community that resonates with Wiletâs ethos of restful living, leveraging the authentic voices of influencers to showcase the tangible, high-value impact of Wiletâs luxury linens.
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âđ Listen to the full episode with Vivian McCormick here!
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Timestamps:
0:00 Introduction
9:15 Introducing the linen-cotton blend and expanding the product range
17:55 Utilizing influencers to amplify brand messaging
22:10 Building a community around the rest-focused brand
26:35 Exploring opportunities for whitelisting influencer posts
30:05 Getting creative with platform utilization for brand growth
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#RestfulLiving #WiletBrand #RebrandingJourney #PrioritizeRest #LegacyBrand
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