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Welcome to this Archive Episode of DTC Podcast. Today we're replaying our seminal interview with Meta’s Director of Marketing Science for the Small Business Group (and 10 year FB veteran) Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS.

This podcast is a masterclass in what it takes to build a generational brand with growth powered by Meta Ads.

We cover:

“The Why” behind Meta’s Performance 5 and why every brand needs to have these 5 boxes checked

Why Advantage Plus Shopping Campaigns are the by far the most successful ad platform feature rollout since iOS14.5 (and how to use to to scale)

True Classic’s creative formula, and how to pair it down when you’re just getting started.

Selling the transformation, not the product and lots more…


00:00 Introduction

02:45 Leveraging Meta's Platform

09:12 Understanding Your Audience

24:50 The Importance of Brick-and-Mortar

32:15 Measurement and Attribution Strategies

Hashtags: #EcommerceStrategies #MetaMarketing #OnlineAdvertising #OmnichannelSuccess

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